The Sales Manager drives the company toward its five-year sales growth goal, leading the sales team to grow revenue and market share across all sites, service lines, and affiliated divisions. The role works at two levels at once — strategic (direction, targets, and forecasting) and hands-on (personally helping the team close) — and owns the number, not just the activity around it.
Sales Strategy
Translate the company’s five-year goal into annual and quarterly sales targets
Build and execute the sales plan to hit those targets
Develop strategies to grow sales — new markets and zip codes, new services, and new customer targets
Forecast revenue and analyze sales data, market trends, and competitor activity
Identify and pursue open bids and RFPs, both private and city / municipal
Support pricing on new sales opportunities
Team Leadership
Recruit, hire, train, and motivate the sales team
Coach reps daily — not weekly or bi-weekly — and set individual targets
Identify each rep’s weaknesses and work to strengthen them
Deliver company and product training plus ongoing product updates
Coach and develop any managers beneath the role, not only front-line reps
Run refresher and motivational team meetings
Performance & Accountability
Set KPIs and monitor team performance daily
Report sales data weekly and keep reporting accurate per salesperson
Conduct performance reviews and give direct feedback
Market & Customer Relationships
Build direct client relationships and help the team maintain theirs
Identify and attend networking events and trade shows that produce real customer returns
Help the team build visibility — both in person and with a digital / social presence
Drive consistent cold outreach to decision-makers
What we are looking for:
✓A leader who owns the number and treats the company’s five-year goal as their own ✓ A hands-on manager who both sets strategy and personally helps close deals ✓ Daily coaching, daily accountability, and a constant presence in the business ✓ A company-first mindset — decisions driven by what moves the company forward ✓ A proactive hunter of growth: new markets, RFPs, referrals, and dormant accounts ✓ Builds a team that generates sales without constant hand-holding
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