Sales Manager

Position Overview

We are seeking an experienced Sales Manager to lead day-to-day sales execution, manage and coach sales representatives, and drive profitable growth through distributor channels. This is a hands-on leadership role focused on sales performance, territory management, distributor relationships, and achieving sales targets.

Responsibilities

• Sales Team Management: Manage weekly sales activities, representative goals, account plans, and territory execution.

• Field Coaching: Travel alongside sales representatives for distributor visits, coaching, and key sales opportunities.

• Pipeline & Forecasting: Manage Salesforce pipeline reviews, update forecasts, and ensure consistent follow-up.

• Account Growth: Develop existing distributor relationships through cross-selling and new product adoption.

• New Business Development: Help acquire new distributors and improve prospecting and conversion efforts.

• Customer Retention: Coordinate with Customer Service and Operations to address customer issues and maintain strong relationships.

• Sales Promotions: Execute sales promotions and product campaigns directed by the VP of Sales & Marketing, while maintaining approved pricing and margins.

• Performance Reporting: Provide weekly updates on team performance, opportunities, risks, and corrective actions.

Qualifications

• Proven experience managing a B2B sales team within packaging, manufacturing, or distribution.

• Strong field coaching and sales team development skills.

• Experience managing distributor relationships and growing existing accounts.

• Proficiency in Salesforce or similar CRM platforms, including pipeline management and forecasting.

• Strong organizational, communication, and leadership skills.

• Comfortable with frequent travel and direct accountability for sales execution.