Sales Manager Central & Eastern africa (F&B components & Spare parts)

Role Purpose

To drive sustainable
sales growth and market expansion across Central & Eastern Africa by
leveraging technical expertise, building strong customer and distributor
relationships, and executing strategic sales initiatives within the F&B
components and spare parts sector.

Key Accountabilities

• Deliver sales targets (revenue,
  profitability, and market share)
  
• Develop and retain key customer
  accounts while expanding into new markets
  
• Identify and convert new
  business opportunities across the region
  
• Build, manage, and grow distributor
  partnerships
  
• Provide technical sales support,
  product demonstrations, and training
  
• Execute regional sales
  strategies aligned with overall business objectives
  
• Maintain accurate sales
  pipeline, forecasting, and reporting through CRM tools
  

Key Competencies

1. Technical &
Commercial Acumen

• Strong understanding of F&B
  equipment, components, and applications
  
• Ability to translate technical
  specifications into business value for customers
  

2. Sales & Business
Development

• Demonstrated ability to prospect,
  develop, and close new business
  
• Strong pipeline management and results -driven
  approach to sales targets
  

3. Strategic Thinking

• Identifies market opportunities,
  customer trends, and competitive positioning
  
• Aligns regional sales execution
  with broader business strategy
  

4. Customer Focus &
Relationship Management

• Builds long -term, trust -based
  relationships with customers and distributors
  
• Delivers high levels of customer
  satisfaction and retention
  

5. Influencing &
Negotiation

• Strong ability to influence
  decision -makers and close complex deals
  
• Skilled in managing multiple
  stakeholders across different markets
  

6. Communication &
Presentation

• Confident in delivering technical
  presentations, product demonstrations, and training
  
• Communicates effectively across technical
  and non -technical audiences
  

7. Execution &
Results Orientation

• Highly proactive, self -driven,
  and accountable for performance
  
• Delivers results in dynamic and
  sometimes ambiguous environments
  

8. Adaptability &
Resilience

• Thrives in a multi -country,
  multicultural environment
  
• Demonstrates flexibility and
  resilience in high -pressure situations
  

9. Professionalism
& Integrity

• Treats all customers, partners, and
  colleagues with dignity, respect, and courtesy
  

Requirements

Essential
Qualifications & Experience

• Bachelor’s degree in Chemical,
  Mechanical, or Electrical Engineering
  
• Minimum 5+ years’ field sales
  experience within the F&B or industrial solutions market
  
• Proven track record in achieving
  sales targets and driving business growth
  
• Experience working with distributors
  and regional sales structures is an added advantage
  
• Knowledge of target industries
  (processing, packaging, filtration, pumps, valves, etc.) is highly
  desirable
  
• Fluency in English (mandatory)
  

Core Skills &
Capabilities

• Well -developed sales and
  negotiation skills
  
• Strong ability to assess
  customer needs and recommend solutions
  
• Ability to work independently
  and make sound decisions under pressure
  
• Excellent customer relationship
  and account management skills
  
• Strong communication skills (technical and business)
  
• Proficiency in Microsoft Office
  (Word, Excel, PowerPoint)
  
• Experience using CRM tools
  (e.g., Salesforce) for pipeline and reporting
  
• High level of professionalism,
  integrity, and respect in all interactions
  
• Willingness and ability to travel
  frequently across the region
  

Success Measures

• Achievement of sales revenue and
  profitability targets
  
• Growth in market share and
  customer base
  
• Strength and productivity of distributor
  network
  
• Customer satisfaction and repeat
  business
  
• Effective utilization of CRM
  tools and sales reporting systems