Sales Operations Coordinator

Standard Imaging is looking for a detail-oriented, curious, proactive Sales Operations Coordinator to join our sales team. In this role, you'll serve as the operational backbone of the sales department — owning order processing, CRM administration, and reporting — while also supporting lead generation and business development efforts. You'll work cross-functionally with Sales, Marketing, Production, and Accounting, and act as a trusted point of contact for both our internal team and our customers around the world. 

Sales Support & Order Management 

• Serve as the primary point of contact for sales administrative tasks, including quote preparation, sales order processing, backlog logistics and monthly reporting. 
• Confirm purchase orders, verify quote and order accuracy, and track purchase order logistics and fulfillment. 
• Proactively communicate with customers regarding delivery timing, late shipments, and shipment tracking. 
• Communicate with customers on order status and complex shipment and payment terms, including letters of credit, wire payments, and proforma invoicing. 

CRM & Sales Systems Administration 

• Serve as subject-matter expert and lead trainer for the sales team on CRM and sales system administration, including opportunities, contacts, quoting, and digital sales tools. 
• Maintain and update customer records, kit quote templates, price matrices, pricing, and product descriptions across sales systems. 
• Identify and help implement opportunities to streamline quote processing and improve CRM integration. 

Reporting & Analytics 

• Prepare and support sales reporting for board meetings, forecasts, prospect lists, sales by state and country, international distributor performance, and post-order follow-up. 

Business Development Support 

• Convert inbound leads into qualified sales opportunities and route them to the appropriate account manager. 
• Support US distributors via calls and emails to qualify leads based on budget, authority, need, and timing. 

OEM & Demo Program Management 

• Serve as the primary administrative facilitator for OEM-related ordering, backlog, and reporting. 
• Manage the company's demo equipment inventory end-to-end, including coordination for trade shows, chapter meetings, try-and-buy programs, and beta tests. 
• Complete related sales order and RMA paperwork and manage shipping logistics to ensure timely delivery to — and return from — events. 

Trade Show & Event Coordination 

• Partner with the Marketing team on the planning and execution of trade shows, including major industry events (ESTRO, ASTRO, AAPM) as well as large chapter and international meetings. 
• Coordinate logistics, registrations, and administrative details to ensure successful, well-run events. 

This role touches nearly every department at Standard Imaging and offers frequent exposure to cross-functional projects assigned by sales leadership. 

What You'll Bring 

• Excellent organizational skills and a high level of attention to detail 
• Experience working with ERP and CRM systems (Salesforce preferred)  
• Strong written and verbal communication skills, including comfort communicating directly with customers 
• Ability to manage multiple priorities and deadlines in a fast-paced, cross-functional environment 
• Proficiency with Microsoft Office (Excel in particular) 
• A curious and continuous-learning mindset, demonstrated through thoughtful questions, openness to new perspectives, and a drive to improve processes and outcomes 
• Experience in sales operations, sales support, order processing, or a related administrative role, preferred 

Nice to Have 

• Experience with international order processing and payment methods (letters of credit, wire transfers, proforma invoicing) 
• Experience in medical device, healthcare, or B2B manufacturing environments 
• Experience supporting trade shows or corporate events