Sales Representative

On behalf of our client, F3 Metalworx, Inc., a leading sheet metal fabrication company based in Erie, PA, Decision Associates is seeking an experienced Sales Representative.  This individual will serve as both a strategic business developer and technical liaison, connecting customers with F3 Metalworx’s comprehensive metal fabrication and powder coating capabilities.  

The Sales Representative is responsible for cultivating strong customer relationships, generating new business opportunities, and meeting sales targets within the sheet metal fabrication and powder coating industry. Working closely with engineering, production, and quality teams, this role ensures customer needs are met while representing F3 Metalworx, Inc.’s capabilities and services.  

The ideal candidate will bring a proven track record in industrial or manufacturing sales, a solid understanding of metal fabrication processes, and the ability to translate technical requirements into business opportunities.  

Responsibilities 

• Identify, develop, and expand relationships with new and existing customers in target markets
• Conduct customer visits, presentations, and consultations to assess customer needs and propose solutions
• Monitor and report on the performance of marketing campaigns using analytics tools (e.g., Google PPC)
• Prepare and deliver accurate quotations, proposals, and bid packages in collaboration with the estimating team
• Partner with engineering and production to ensure feasible, cost-effective, and timely project delivery
• Negotiate pricing, terms, and delivery schedules to achieve mutually beneficial agreements
• Monitor industry trends, competitor activities, and emerging market opportunities
• Maintain accurate records of sales activities, customer interactions, and forecasts using CRM software
• Represent F3 Metalworx at trade shows, industry events, and networking opportunities
• Collaborate with internal teams to resolve customer concerns and ensure satisfaction from order to delivery

• Bachelor's degree in business, marketing, communications, engineering, or a related field preferred; equivalent experience accepted
• 3-5 years of proven success in manufacturing sales, ideally in custom sheet metal fabrication, metal finishing, or industrial coatings
• Strong technical understanding of fabrication, welding, forming, cutting, pressing, punching, powder coating, and finishing processes
• Self-motivated with a proven ability to achieve sales goals and manage deadlines independently
• Ability to read and interpret engineering drawings and specifications preferred
• Willingness to travel for customer visits and trade shows
• Strong organizational skills and attention to detail
• Excellent communication, negotiation, and relationship-building skills
• Proficiency in Microsoft Office Suite, CRM platforms, and marketing tools (e.g., HubSpot, Google Analytics)

• 401(k) plus company match
• Health, dental and vision insurance
• Short- and long-term disability
• Paid time off
• Company-provided laptop
• Mileage reimbursement for work-related travel 

F3 Metalworx, Inc. is an equal opportunity employer.