Sales Representative

This is a direct placement, full time position with Reliable Fire & Safety.

Company Overview:

Reliable Fire & Safety has been a trusted provider of comprehensive fire protection and safety solutions throughout North and South Carolina since 1986. As a family-owned and operated company, we partner with businesses across multiple industries to deliver high-quality fire extinguishers, fire alarm systems, fire sprinkler systems, emergency lighting, and suppression solutions. Our team is committed to protecting lives, property, and code compliance through installation, inspection, maintenance, and ongoing service support.

Position Summary:

Reliable Fire & Safety is seeking an experienced, results-driven Outside Sales Representative to expand our customer base and drive revenue growth for our fire protection product and service lines in the Charlotte area. This role focuses on selling portable fire extinguishers through advanced fire alarm and sprinkler systems, while building long-term customer relationships and supporting recurring service opportunities.

Key Responsibilities:

Sales & Business Development

• Identify, prospect, and close new business opportunities within the assigned territory.
  
• Sell a full range of fire protection products and services, including:
  
  • Portable fire extinguishers
    
  • Fire alarm systems
    
  • Fire sprinkler systems
    
  • Emergency lighting and specialized suppression systems
    
• Deliver professional presentations and proposals to decision-makers.
  

Account Management & Growth

• Manage and grow customer accounts after the sale by coordinating ongoing service and support.
  
• Partner with internal service and operations teams to ensure smooth onboarding and customer satisfaction.
  
• Identify opportunities to expand recurring revenue through inspections, maintenance, and testing services.
  

Reporting & Strategy

• Maintain accurate sales pipeline reporting and forecasts.
  
• Track activity, results, and performance metrics.
  
• Stay informed on industry trends, codes, and customer needs to recommend appropriate solutions.
  

Compensation & Benefits:

• Base Salary plus commission negotiable based on experience.
  
• Uncapped earning potential through new sales and recurring service revenue.
  
• Supportive, team-oriented environment with long-term growth opportunities.
  

Why Join Reliable Fire & Safety?

• Established, respected company with decades of industry experience.
  
• Strong service infrastructure to support long-term customer relationships.
  
• Opportunity to sell essential life-safety solutions with recurring revenue potential.

Required:

• Minimum of 5 years of outside sales experience in the fire protection industry.
• Proven history of meeting or exceeding sales goals, with verifiable historical sales results.
• Strong knowledge of fire protection products, services, and code compliance.
• Excellent communication, negotiation, and relationship-building skills.
• Valid driver’s license and ability to travel throughout the Charlotte metro area.

Preferred:

• Experience managing accounts and growing recurring service revenue.
• Familiarity with NFPA codes and inspection requirements.
• Ability to confidently sell both simple and complex fire protection systems.