Sales Representative (B2B Sales) - Restaurant Technology

About the Role

We are hiring a high-activity B2B Outside Sales Representative to drive growth for Sauce, a profitable online ordering and delivery platform built specifically for independent restaurants.

This is a field-based sales role focused on daily face-to-face conversations with restaurant owners and operators. The right person will be comfortable walking into restaurants, starting business conversations, identifying pain points, and helping owners reduce excessive third-party delivery commissions while improving profitability.

You will work assigned zip codes and targeted restaurant lists, meeting directly with independent restaurants and small restaurant groups to introduce Sauce’s commission-free ordering and delivery platform.

This is a hunter role. Success comes from consistent daily activity, resilience, strong communication, and the ability to turn field visits into qualified conversations, demos, and new accounts.

Compensation

Base annualized salary + uncapped commissions.  Total annual compensation "at plan" is $80,000+.

Responsibilities

• Visit targeted independent restaurants and small restaurant groups daily


• Conduct face-to-face business conversations with owners and operators


• Present Sauce’s commission-free ordering and delivery platform


• Identify pain points related to third-party delivery fees, profitability, customer ownership, and online ordering


• Handle objections around cost, contracts, technology, and change management


• Close new accounts


• Maintain accurate pipeline activity and sales notes in the CRM


• Represent Sauce professionally and build its brand in the local market

What Success Looks Like

• Consistently meeting or exceeding monthly sales targets


• Strong daily field activity and disciplined territory execution


• Consistent conversion of field visits into qualified conversations, demos, and closed accounts


• Clear documentation of all sales activity in the CRM


• Confident conversations with restaurant owners and decision-makers


• A hunter mindset with the resilience to handle rejection and keep moving

Qualifications

• Bilingual Spanish/English REQUIRED
  


• 1–5 years of B2B sales experience preferred


• Field sales, route sales, or outside sales experience preferred


• Experience selling to small business owners strongly preferred


• Restaurant, hospitality, or restaurant technology experience preferred


• Comfortable walking into businesses and initiating conversations


• Reliable transportation and ability to manage a field-based territory


• Ability to work during key restaurant decision-maker windows, including late mornings, afternoons, and occasional early evenings


• Ability to use a CRM and other sales tools to track activity and manage pipeline


• Resilient, competitive, coachable, and comfortable working under performance expectations


• Strong communication skills and professional presence

Preferred Backgrounds

• Restaurant technology, independent restaurant sales or restaurant operations, beverage or food distribution, merchant services, POS systems, telecom or business internet, other field-based B2B sales roles serving small businesses

Ideal Candidate

The ideal candidate is a self-motivated outside sales professional who enjoys being in the field, talking to business owners, and building a territory from the ground up. You should be comfortable with rejection, motivated by performance goals, and excited by the opportunity to help independent restaurants improve profitability.