Sales Specialist - Authentic Live

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

As a Sales Specialist, you will be immersed in Authentic’s Live events and experiences business which includes sponsorships, partnerships, hospitality, production, and event logistics. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen. As a Sales Specialist, you will be trained and assist in generating sponsorship sales, hospitality sales, event development, and more. You will receive organizational support in driving prospecting efforts through lead generation tools and collaborating with our teams. From identifying partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding Authentic's global events and hospitality business. You will work closely with Brand Managers and Business Development executives to identify business growth opportunities. Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through Authentic's qualification process. You must love the thrill of the hunt and possess a strong focus on business opportunities and sales. 

What you'll be working on:

• Identify and qualify leads within sponsorship sales, hospitality sales, event development, and production.


• Understand each brand's value proposition in the Authentic portfolio and mold that into a compelling pitch to prospects.


• Develop, present, and hand-over qualified leads to Authentic Live Global Partnerships team


• Oversee Pipeline trackers to ensure Authentic Live partners are aware of sales progress


• Grow Authentic's partner database through continuous research, identification, and outreach to the licensing marketplace


• Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity


• Lead generating & CRM management


• Support Sales Team with detailed note taking and organization


• Build proposals & bridge gap from time of agreement of deliverables to execution of experience


• Assist in calendaring meetings for EVP and general team sessions, and other light administrative support

Must Haves:

• Bachelor's degree in business, communications, marketing, or related field preferred


• Proficient in Microsoft Office, Excel, Word, Power Point


• Understanding of sales methodologies (value selling, target account selling, solutions selling, strategic selling)


• Flexibility to travel as needed to Authentic Live events


• Ability to thrive and work fast in a competitive environment


• Ability to assess business opportunities and use data to inform decision making and persuade others


• Ambitious and result-oriented with excellent communication skills


• Ability to learn and grow in a dynamic environment

Primary Location Salary Range: $65,000 - $75,000 

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

• All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).


• Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.


• We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy