Sales Team Lead - Target

Who are we?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! 

As the Sales Team Lead – Target at trü frü, you will play a pivotal role in driving growth and fostering a deep customer partnership. You will be responsible for developing and executing multi-year strategic plans while ensuring exceptional implementation. Leveraging market insights, you will collaborate across the organization to create mutual value for Target and trü frü. You will manage holistic value inclusive of both delivering exceptional service and building the trü frü brand through innovative marketing.  

Key responsibilities include leading customer partnership, building and executing against strategy, accurately forecasting demand and trade expenditure, leading broker partners, driving shopper engagement and ensuring DCOM acceleration.

What you'll do

• Own the Target account relationship, serving as the primary point of contact for buyers, broker, and cross-functional partners. 


• Develop comprehensive customer plans that align with and effectively deliver against the company's business objectives. This includes identifying key opportunities, potential challenges, and devising strategic approaches to overcome them.  


• Ability to translate market trends and insights into actionable plans that drive meaningful outcomes for the company and for Target. 


• Create compelling and concise sales stories that are customized to meet the needs of key stakeholders. These stories should effectively communicate relevant insights and the total value proposition of trü frü’s products and services.  


• Utilize strong negotiation skills when dealing with various stakeholders to achieve mutually beneficial outcomes. 


• Collaborate with cross-functional teams to ensure plans are financially viable and operationally sound. Work with Marketing teams to amplify brands and accelerate DCOM penetration.   


• Effectively forecast demand and trade expenditure and new item launches.


• Regularly assess progress against KPI’s; ensure broker is motivated and focused on delivering exceptional results.    

What you will bring to trü frü  

You are...

• Agile and Solutions-Oriented: Demonstrate a quick and adaptable approach to problem-solving, with a strong focus on delivering effective solutions in a dynamic environment. 


• Enterprise-Focused and Collaborative: Display a strong orientation towards the overall success of the enterprise, coupled with a highly collaborative mindset. 


• Insight-Driven Action Taker: Proficient in translating complex data into actionable plans and strategies that drive tangible results for the organization.

You have...

• Bachelor’s degree in business administration or a related field.


• Minimum of 8 years of experience in a Sales function, with >2 years of Target experience. 


• Excellent communication, negotiation, collaboration, analytical, and influencing skills.  


• Proficiency with Microsoft Suite.  


• Demonstrated category and shopper acumen.  


• Financial acumen and experience in managing a customer P&L. 


• Proven ability to drive revenue growth and expand market share.

Pluses

• Master’s degree in Business Administration 


• Experience managing a Joint Business Plan with Target 


• Experience with Trade Promotions Systems (TPM/SRM)  

Certain states and localities require employers to post a reasonable estimate of salary range.  Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What trü frü offers –  

• Competitive salary, including a target bonus and an impressive benefits package!


• Flexible Paid Time Off


• Excellent health, dental & vision insurance, with options to fit you and your family’s needs.


• Long-term disability and short-term disability insurance


• Employee Assistance Program (EAP)


• 401K retirement saving opportunity.


• Casual office dress code


• A dynamic, ambitious, indulgently fun work environment!

EEO 

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

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