Salesforce Marketing Cloud Marketing Manager

Description

Marketing Manager – Salesforce Marketing Cloud 

Responsibilities:

• Own the Email channel end-to-end: strategy, execution best practices, and rigorous testing (A/B, multivariate) to drive enrollment, engagement, and revenue.
• Design and execute test plans across targeted digital marketing: set roadmaps for Email, SMS, Display, Social, and programmatic TV for coordinated, data-driven lifecycle journeys, increasing digital utilization and ROI.
• Build a learning agenda: prioritize hypotheses, design experiments, and translate insights into scalable playbooks for conversion and retention.
• Leverage data: use segmentation and predictive analytics to personalize communications, optimize frequency, and improve funnel performance.
• Collaborate cross-functionally: work with legal, sales, customer service, creative, product, and agency partners for alignment, compliance, and high-quality execution.
• Measure, report, and optimize/define KPIs, build dashboards with BI partners, and continuously improve journeys using Salesforce Marketing Cloud, web analytics, and attribution.
• Champion mobile-first experiences: ensure responsive design, deliverability, inbox placement, and accessibility.
• Contribute to team culture: mentor teammates, elevate standards, and help build a high-performance, mission-driven marketing organization.

Requirements:

• 7+ years in digital marketing (financial services or regulated, customer-centric industries), including hands-on Email channel ownership.
• Deep optimization experience: A/B and multivariate testing, lead generation, journey analytics, CRO.
• 7+ years with Salesforce Marketing Cloud (SFMC): journey building, automation, triggered/transactional messaging, analytics.
• Strong command of lifecycle management, segmentation, and personalization strategies.
• Proven success executing mobile-first and multi-channel engagement strategies.
• Familiarity with data visualization/BI tools (Tableau, Power BI, Domo, Looker).
• Excellent communication and leadership skills, influencing stakeholders and guiding teams.
• Financial services/portfolio company experience is a plus.

Personal Characteristics: 

• Mission-driven, client-obsessed, and impact-motivated.
• Entrepreneurial, ROI-focused, comfortable challenging the status quo with data.
• Proactive self-starter who thrives in fast-paced, high-volume environments.
• Strong analytical problem-solver with exceptional attention to detail and process excellence.
• Clear, persuasive communicator, dependable, seeking long-term growth.

Come Join Us! 

We are a premier debt resolution company which provides a fresh financial start for individuals with overwhelming debt problems. We live our credo, Carpe Diem (“Seize the Day”) and we do this each and every day. Our company growth is a direct reflection of the passion and dedication of our various teams. If you are looking for a unique career opportunity in a dynamic, growing and positively charged, high performance culture -- we urge you to consider joining our family. We reward success and hard work! 

We invite you to join us at https://jobs.jobvite.com/creditassociates 

Benefits: 

• Excellent benefits, including Medical, Dental, Vision and company paid Life Insurance. 

• Generous 401k plan with aggressive company match. 

• Convenient location near Legacy West. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.