Search Marketing Specialist Senior

OverviewDigital Products and Services team members are responsible for securely managing information systems throughout their lifecycle, including knowing what information systems are within their scope of responsibility, understanding what sensitive data is stored, transmitted, or processed on those information systems, enforcing the security principles of least privilege and least functionality, knowing what events may constitute a cybersecurity incident, and understanding their role in security incident response activities. The Novant Health Search Marketing Specialist Senior helps establish SEO goals, develop strategies, oversee SEO/SEM and analytics activities across multiple service lines (projects, tasks, delivery expectations, etc.) and implement proven SEO tactics to maximize Novant Health’s exposure. They will work closely and sometimes lead junior level SEO colleagues for optimal performance resources and professional development, etc. Serves as the subject matter expert on SEO/SEM and web related analytics and insights. This person will report into the Novant Health digital services group, but will work closely with marketing and communications to create, launch and measure SEO and SEM campaigns that drive business priorities.

At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities

Qualifications

Education: 4 Year / Bachelors Degree, required. Bachelor's Degree in marketing, communications, journalism, business or related field. Graduate Degree, preferred.

Experience: Minimum of 7 years of experience with SEO/SEM/Analytics activities, preferred.

Licensure/Certification:

Google Adwards, preferred.

Additional Skills (required):

A working understanding of PPC, Display Media, Affiliates, Feeds, Mobile, Social and Attribution. Proven knowledge of HTML/CSS, basic server functions, and the definitions and SEO implications of advanced website techniques (AJAX, Flash, HTML 5, and Google Tag Manager). Familiarity with SEO reporting platforms with a strong focus on Google Analytics and Business Intelligence. Should be an expert in SEO platforms such as SEMRush, ahref, screaming frog, deepcrawl, conductor, etc. Ability to drive/travel to multiple facilities/locations as needed.

Additional Skills/Requirements (preferred):

Proven knowledge of website technologies such as platforms and content management systems - A strong understanding of analytic/business intelligence tools such as Tableau and Cognos.

ResponsibilitiesIt is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.

Our team members are part of an environment that fosters team work, team member engagement and community involvement.

The successful team member has a commitment to leveraging diversity and inclusion in support of quality care.

All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of "First Do No Harm".

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