SEM Account Manager

ABOUT THE ROLE  

We are seeking dedicated and detail-oriented Search Account Managers to join our SEM team. In this role, you manage the creation and execution of PMAX campaigns, Google Ads search, Microsoft Ads search, Tiktok Ads search, and ChatGPT search. Each AM is responsible for reporting, campaign creating and loading, pacing, and daily optimizations to ensure our clients' campaigns succeed. Successful candidates will demonstrate strong attention to detail, effective task prioritization, and excellent organizational skills.

CORE RESPONSIBILITIES  

• Prepare internal and external SEM reporting for clients and team members
• Build, manage and optimize paid search campaigns across Google Ads, Bing Ads and related search networks 
• Create, utilize and track conversion metrics like CPA and ROAS 
• Design and write ad copy and curate keyword lists to continually improve performance 
• Analyze data to improve client return on investment
• Attend and participate in ongoing training sessions and discussions

BENEFITS  

• Strong compensation plan 
• Competitive PTO policy with 22+ days per year in addition to holiday time off
• Company health insurance plan and paid parental leave
• Flexible schedule with hybrid work environment 
• Employer matching retirement contribution after one year of employment
• Quarterly continued education offered and advancement opportunities
• Active company social calendar

POSITION REQUIREMENTS  

• Bachelor’s Degree – Journalism and Business preferred
• 1-3 years relevant paid search industry experience 
• Strong analytical, communication and writing skills
• Experience using Microsoft Office suite (Excel, Word, PowerPoint, Outlook, etc.)
• Deep understanding of Google Ads and Microsoft Bing
• Solid understanding of basic math, including algebra
• Ability to work independently and collaboratively in a team environment

PREFERRED REQUIREMENTS  

• Background knowledge of the digital media landscape and terminology
• Familiarity with platforms such as SEMRush 
• Familiarity with pixel creation and tracking conversions 
• Google Ads Certified 
• Financial, data entry, or media budgeting experience