Senior Account Executive, Health & Wellness

More about the role:

We are looking for a Senior Account Executive to join our best-in-class Health & Wellness team in NYC.  This Senior Account Executive will help to establish the strategic vision for a number of client initiatives.

You will be managing day-to-day client activities across a variety of programming and be comfortable with and interested in integrated communications: digital and social programming, traditional media, paid media and internal communications.  You will be a core member of our team, leading and managing your own projects and work streams.  This is an opportunity to draft strategic materials for clients, generate creative ideas, manage projects, think both strategically and tactically and have an impact in our Health & Wellness team.

We are in need of someone who understand the pharma and healthcare space and has a passion for working with healthcare clients.

What you'll do:

• Manage and oversee day-to-day client communications, serving as a reliable point of contact and ensuring exceptional service, strategic guidance, and satisfaction.


• Lead the development and execution of integrated communications strategies, including media relations, content marketing, digital campaigns, and thought leadership initiatives, ensuring alignment with client objectives.


• Develop and present strategic plans, campaign proposals, and performance reports to clients, offering thoughtful insights and recommendations.


• Draft and edit high-quality press releases, bylined articles, media pitches, client reports, social and digital content, blogs, backgrounders, fact sheets, bios and other communications content with accuracy, creativity, and attention to detail.


• Be comfortable with digital media tools and metrics and utilize social networking formats to reach specific audiences.


• Conduct in-depth research on healthcare trends, competitive landscapes, and media opportunities to inform and shape strategic recommendations.


• Monitor, analyze, and report on media coverage, creating comprehensive coverage reports and performance analytics to demonstrate ROI and campaign success.


• Coordinate and manage internal teams to ensure seamless project management, meeting timelines, budgets, and quality standards.


• Assist in account administration duties such as billing and activity reports.


• Play a key role in new business development, including researching prospective clients, contributing to proposal development, and leading or participating in pitch presentations.


• Mentor, guide, and support junior team members, fostering a collaborative, supportive, and growth-oriented environment.


• Stay informed on evolving healthcare regulations, compliance standards, and communications best practices to ensure all campaigns are strategic, innovative, and industry-compliant.


• Secure media interviews and coordinate specific events and promotions for clients.

Experience that contributes to success:

• 3+ years of experience in marketing communications, public relations, or a related field; experience in pharmaceuticals or healthcare is required with oncology experience preferred.


• Proven ability to manage multiple accounts and projects in a fast-paced, deadline-driven environment.


• Strong written and verbal communication skills, with the ability to craft compelling narratives and build trusted relationships.


• Experience with HCP and DTC marketing, including earned media, content marketing, social media, and digital strategies.


• Knowledge of healthcare regulations and compliance standards.


• Team-oriented with a positive attitude, strong work ethic, and commitment to delivering outstanding results.


• Passion for telling the client story and a proven track record of success positioning large clients with top tier media.


• Understanding of the integration of social media and traditional media.


• Ability to take ownership of a program and work with autonomy.


• Experience using media monitoring tools (Cision, Radian6, Gorkana, Vocus, etc.) is a plus


• Proficiency with Microsoft Word, PowerPoint and Excel as well as social media platforms (Facebook, X, Pinterest, Instagram).


• Experience working in and contributing to an inclusive and collaborative environment.


• Ability to push the envelope and think outside the box.


• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.