Responsibilities
- Act as a trusted advisor to clients during fast-moving or sensitive situations, offering thoughtful, strategic counsel
- Lead the development of crisis preparedness and response materials, including crisis playbooks and training materials
- Develop digital-first response frameworks that integrate social listening, community engagement strategy and platform-specific best practices
- Oversee and/or support community management programs
- Support programs to prepare for, monitor, and combat dis- and misinformation online
- Develop website content and coordinate crisis web builds
- Counsel clients on use of audience segmentation and targeting via paid media crises and liaise with performance marketing team on strategy and execution of paid tactics
- Demonstrate proficiency in media relations and understanding of current media environment, and how this intersects with the digital landscape
- Consistently produce high-quality internal and external communications materials, such as Q&A, holding statements, reactive and proactive social media content, and internal messages
- Participate in new business processes including research and proposal preparation
- Manage up and work closely with senior staff for project management and delivery
- Supervise junior staff by motivating, coaching, and providing feedback
- Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
- Actively contribute to Edelman’s evolving digital crisis offering by surfacing trends, co-developing new products or services and mentoring colleagues in emerging tools and practices
- Champion the responsible use of AI in client work, helping to pilot new tools, optimize workflows and train junior team members on best practices and guardrails
- Minimum of 5 years of relevant experience in Communications, Marketing and/or related fields
- Strong interest in and exposure to crisis and reputation risk management, with a desire to grow expertise in this space
- Proven track record of developing and executing digital communications strategies, particularly in crisis or reputational risk contexts
- Understand the digital ecosystem and how various issues can arise, evolve, and escalate and be able to translate into strategies and action as needed
- Demonstrated ability to lead integrated crisis response projects across owned, earned, social, and paid channels, including liaising with experts in paid media, SEO/GEO (Generative Engine Optimization), creative, social content development and website development
- Familiarity with digital and social media listening and analytics tools i.e. Google Analytics, Brandwatch, Talkwalker, etc. and ability to turn insights into issues mitigation recommendations
- Comfort with ambiguity and ability to pivot quickly based on evolving events or new information
- Experience managing communications during sensitive, high-pressure issues — including legal matters, executive misconduct, cybersecurity breaches, or reputational attacks
- Strong organizational, scheduling, and time/project management skills; possess the ability to meet multiple deadlines simultaneously
- Must demonstrate excellent writing abilities
- Experience presenting to and counseling senior clients, including legal teams and C-suite executives
- Intellectually curious, looking to stay ahead of digital trends, platform updates and emerging risks
- Collaborative, thriving in team environments and elevating others’ work
- A bachelor’s degree or equivalent work experience
Preferred Qualifications:
- Experience navigating crises involving misinformation/disinformation, particularly on TikTok, YouTube, or emerging platforms
- Experience with high-sensitivity community management, including moderating negative sentiment social media environments
- Experience evaluating brand partners or creators for digital reputation risks, including social media behavior and past controversies
- Solid understanding of applications of artificial intelligence within a crisis and risk context
- Experience aligning digital crisis responses with public or government affairs strategy