Senior Acquisition Specialist

Who we are:

Global Healing Center is a leading manufacturer, distributor, and retailer of healthy living products, specializing in cleansing and detoxification. Our mission: create and market the best products possible, help as many people as we can through education, and provide customers with solutions to live a healthy lifestyle. Check us out at www.globalhealingcenter.com if you are truly interested in working with us.

Here's the job:

We are seeking a highly motivated and strategic Senior Acquisition Specialist to lead our paid and organic media efforts. In this pivotal role, you will be responsible for overseeing our paid media agencies, affiliate network, and shaping the acquisition strategies for multiple distinct brands. This is a high-impact position for a seasoned professional who excels at both strategic planning and managing external and internal resources to achieve ambitious growth targets.

**This position requires you to be on site at our HQ in Houston, TX.

Responsibilities:

• Agency Management: Act as the primary point of contact and strategic lead for our paid media agencies as well as Organic agencies. You'll ensure they are aligned with our business goals, holding them accountable for performance and managing the day-to-day relationship.
• Multi-Brand Strategy: Develop, implement, and manage comprehensive paid acquisition and affiliate strategies for two unique brands. You'll be responsible for understanding the distinct audiences, competitive landscapes, and growth goals for each.
• Measurement & Attribution: Utilize and manage tools like Google Tag Manager (GTM) and Everflow to ensure accurate tracking and attribution for media as well as affiliates. You’ll work with the agencies to maintain a clean data pipeline and provide reliable performance reporting .Knowledge of operating an MMM, preferred.
• Data Analysis: Dive deep into performance data to identify trends, opportunities, and insights. You'll translate this data into actionable feedback for the agencies and strategic recommendations for leadership. Knowledge in leveraging an MMM and GA4 is required.
• Cross-Functional Collaboration: Work closely with internal brand, creative, and retention teams to ensure a cohesive marketing strategy and consistent brand messaging across all paid channels and affiliates. Lead acquisition initiatives for the channel as a whole.

• Bachelor's degree in marketing, business, or related field. Relevant experience can be considered
• 5 years of experience in media buying or marketing related roles. Agency experience preferred
• Proficient in Google Ads, Microsoft Ads, Meta, and other social ad platforms
• Experience scaling an affiliate marketing network, familiarity with Everflow is a plus
• Strong problem solving, analytical, and critical thinking skills

Bonus:

• Knowledge of natural health industry;
• Actively embraces healthy living;

• Paid Time Off (PTO);
• Company covered health, dental, vision, and life insurance;
• 5% 401(k) match plus an additional 4%;
• Wellness Bonus for gym, continuing education, preventative care and other reimbursements;
• Employee store credit;
• Company sponsored events;
• Fun team-building activities.

**This position requires you to be on site at our HQ in Houston, TX.