Senior Activation Engineer

ArtBot (part of Critical Mass)  are currently looking for a Senior Creative Engineer to come and our fast growing Creative Activation team. Artbot offers the opportunity to work at the forefront of creative technology, dynamic advertising and scalable creative activation. You’ll join a collaborative and forward-thinking team working across global brands, emerging platforms and evolving technologies - helping shape the future of personalised advertising and creative automation.

We value curiosity, innovation, collaboration and continuous learning and we’re committed to creating an environment where talented people can grow,experiment and make meaningful impact.

This role sits at the intersection of creative operations, marketing technology, automation and digital activation. You will lead the technical activation and delivery of dynamic creative campaigns across multiple platforms and channels at ArtBot.

You will work closely with media teams, strategists, analysts, creatives,developers and platform partners to build, activate and optimise personalized advertising experiences for some of the world’s leading brands. As a senior member of the department, you will also help mentor and support junior team members, driving operational best practice and helping evolve the team’s technical capabilities. The ideal candidate is highly organised, technically curious and excited by the evolving landscape of creative technology, automation and AI-assisted workflows.

The Creative Activation team sits at the centre of campaign execution, creative technology and operational excellence at ArtBot. The team is responsible for activating and scaling dynamic creative campaigns across multiple digital platforms, ensuring campaigns are delivered accurately, efficiently and with performance in mind.

You will: 

Campaign Activation & Delivery.

• Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media and emerging channels


• Configure and manage campaign setups across various ad servers, social channels, creative management platforms and proprietary systems


• Manage large scale creative variations, data feeds and audience driven messaging frameworks


• Ensure campaigns are delivered accurately, efficiently and to a consistently high standard

Creative Technology & Automation.

• Identify opportunities to improve operational workflows through automation and scalable processes


• Support the development and implementation of workflow optimisation initiatives


• Collaborate with product and development teams to improve activation tools, templates and systems


• Contribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriate

Quality Assurance & Troubleshooting.

• Maintain a strong “right first time” approach to campaign activation and QA


• Troubleshoot technical issues across creative builds, feeds, platforms and campaign delivery environments


• Develop and maintain activation documentation, processes and best practices

Team Leadership & Collaboration.

• Mentor and support junior team members


• Foster a collaborative, solutions focused team culture


• Work cross functionally with accounts, strategy, analytics, creative and development teams to deliver integrated campaign solutions

Client & Stakeholder Partnership.

• Act as a trusted technical and operational lead for key clients and internal stakeholders


• Communicate complex technical concepts clearly to both technical and non-technical audiences


• Support ongoing innovation, experimentation and performance optimisation initiatives


• Confidential - Not for Public Consumption or Distribution

You have: 

• 3+ years’ experience in activation, ad operations, campaign management, creative operations or marketing technology


• Strong understanding of the digital advertising ecosystem, including programmatic, social and video platforms


• Experience within DCO alongside creative management platforms, ad servers or DSPs


• Strong organisational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously


• Comfortable working with structured data, campaign feeds and large-scale creative variations


• Excellent troubleshooting and problem-solving skills


• Strong attention to detail and commitment to operational excellence


• Experience mentoring or supporting junior team members


• Confident communication skills across both technical and non-technical audiences


• Curiosity around automation, emerging technologies and AI-assisted workflows

Advantageous

• Knowledge of HTML5, CSS and JavaScript


• Experience with APIs, feed-based workflows or workflow automation tools


• Familiarity with creative production pipelines and scalable content operations


• Experience working across display, OLV, CTV, retail media or commerce media channels


• Understanding of audience segmentation, tagging and personalisation frameworks


• Experience collaborating with product, engineering or platform development teams


• Familiarity with experimentation methodologies and creative performance optimization

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx