Senior Ads Product Operations Manager

As the Senior Ads Product Operations Manager, you’ll drive the enablement, onboarding, and optimization strategies for developers integrating monetization, growth, and advertising solutions, such as rewarded video (RV) ads into their free-to-play (F2P) gaming experiences. You’ll combine business development, operational, and technical expertise across game monetization, scalable ad tech, and developer enablement to help creators build sustainable, player-first economies.

You’ll work closely with engineering, product, and business teams to enhance the developer experience, improve game performance, and simplify integration workflows. Your impact will extend across the ecosystem as developers adopt new monetization products that boost player engagement and unlock new revenue opportunities.

You will:

• Lead enablement and onboarding for developers integrating monetization, growth, and ad products, ensuring a scalable and frictionless experience.


• Partner with engineering teams to simplify API implementation and expand self-service tools for broader product adoption.


• Drive product experimentation for new features to evaluate their true impact on scaled games.


• Provide strategic guidance on incorporating monetization and ad products, such as rewarded video, into gameplay loops to balance engagement and revenue.


• Develop, document, and share best practices that help developers create meaningful, player-first monetization experiences.


• Guide creators on best practices for implementing monetization, growth, and ad solutions that enhance player experience and drive sustainable creator earnings.


• Design programs that encourage adoption of new monetization and ad products through education, workshops, and incentives.


• Collaborate with Product, Engineering, and Marketing to identify developer needs, influence product roadmaps, and ensure seamless implementation of monetization and growth tools.


• Monitor key performance metrics to identify opportunities that improve monetization performance, optimize integrations, and elevate developer satisfaction.


• Represent developer perspectives to shape the future of monetization, growth, and advertising on Roblox.

You have:

• 7+ years of experience in project or program management, ad tech integration, or gaming operations.


• Deep understanding of free-to-play with hands-on experience balancing In-App Purchases (IAP) with In-App Advertising (IAA), ensuring they complement rather than cannibalize each other.


• Proven success collaborating across engineering, product, and business functions to deliver scalable developer solutions.


• A deep understanding of experimentation with experience running experiments at scale in a production environment.


• Preferred Qualifications/Technical Knowledge:




• Familiarity with game monetization and engagement mechanics.


• Understanding of ad tech ecosystems, including APIs, SDKs, and integration workflows.


• Working knowledge of game engines.


• Experience with performance monitoring tools and dashboards to optimize monetization performance.

You are:

• Equipped with deep creator empathy, able to systematically convey the needs of the creator to internal teams to evolve newly launched features.


• Committed to Scalable Education, capable of transitioning from "white-glove" onboarding to "one-to-many" solutions.