Senior Analyst, Insights & Intelligence - Burson Global

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

The Insights & Intelligence team sits at the heart of this work—turning data into strategic insight that drives storytelling, campaign performance, and business outcomes.

Due to our expanding client roster and scopes, Burson is seeking to hire a group of Analysts to join our best-in-class Insights & Intelligence team, supporting some of the world’s most recognizable global brands such as The Coca-Cola Company, Verizon and Google. 

As part of a highly collaborative team, you'll gain hands-on experience designing and executing research, uncovering actionable insights, and helping clients make informed business decisions through data and analysis. This is a unique opportunity to launch a career in research and insights at one of the world's leading global communications agencies while partnering on high-profile client projects across a variety of industries.

What you'll do:

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  Designing and contributing to a research plan that addresses objectives and answers key questions
  
  


• Drafting research instruments such as surveys, polls, screeners, discussion guides, and Boolean searches


• Managing and executing data gathering and fieldwork, including external vendor management when necessary


• Project management of Insights-based projects to ensure timely delivery and coordination with internal and external clients


• Formatting, pulling, and analyzing data to draw insights from research findings, filtering the data to support the story


• Producing clear and compelling research deliverables such as toplines, reports, visualizations, presentations, and memos of research findings


• Serving as a subject matter expert in core methods and tools related to their skillset or specialty area


• Directing, contributing to, or executing all Research Analyst competencies as needed

Experience that contributes to success:

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  At least 3 years of experience primarily in market research (including quantitative and qualitative methodologies)
  
  


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  Demonstrated experience with qualitative and quantitative primary research methods, including surveys, in-depth-interviews and focus groups
  
  


• Strong writing, editing, and analytical skills and excellent interpersonal skills


• Strong time-management and organizational skills; the ability to juggle multiple projects


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  An ability to work well under deadlines and with multiple teams concurrently
  
  


• Excellent attention to detail


• Demonstrated experience with Microsoft Office systems (particularly PowerPoint, Word and Excel)


• A college degree or equivalent preferred

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.