Senior Analyst, Marketing

You Lead the Way. We’ve Got Your Back.

Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe.

Description:

The Industry and B2B Value Marketing team’s mission is to drive loyalty and Membership engagement with suppliers by articulating unique industry and B2B value across channels. The Senior Analyst position provides an exciting opportunity to strengthen marketing skills, gain external partner management experience, and work with highly collaborative teams across USMM and other business units. The Senior Analyst will play a key role in driving growth and innovation of B2B and B2C marketing, supporting the creation and optimization of external merchant-facing collateral and field enablement resources.

Responsibilities:

• Monitor, report and analyze campaign results, providing recommendations to define future campaigns.


• Manage strategy, creation, execution and reporting of the B2B eNL; a highly personalized communication to businesses, focused on relevant trends, insights, and resources.


• Manage the strategy, execution and maintenance of the Outlook library; a core tool field teams in communication with their merchants.


• Own approval requests from stakeholders and making sure outputs are pulled through collateral and that messaging and priorities are unified.


• Support the Playbook and Marketing Resource Center strategy and maintenance.


• Support priority industry content creation across channels.


• Flawlessly manage the budget for 2 USMM Director teams, meeting all hurdles and commitment deadlines.


• Stay up to date on external trends and identify opportunities to strengthen the work by pulling these trends through.

Qualifications:

• Bachelor’s Degree or equivalent experience preferred.


• 2-3 years industry relevant digital marketing or digital agency experience.


• Strong understanding of marketing tactics and performance metrics; familiar with implementing campaigns across channels.


• Detail oriented project management skills and knowledge of approval and compliance process.


• Strong written and verbal communications skills, with a knack for distilling down complex ideas into customer-friendly language.


• Campaign execution (e.g.: email, trade) plus.


• An individual who leads with both focus and a great sense of camaraderie.

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 


• Bonus incentives 


• 6% Company Match on retirement savings plan 


• Free financial coaching and financial well-being support 


• Comprehensive medical, dental, vision, life insurance, and disability benefits 


• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 


• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 


• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 


• Free and confidential counseling support through our Healthy Minds program 


• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.