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Senior Analyst, Marketing Investment & Budget Management

Job Description - Senior Analyst, Marketing Investment & Budget Management

Description

The Sr. Analyst - Non-Optimized Investment Management is responsible for managing and operationalizing the US Consumer Services marketing budget, supporting teams within US Consumer Card, Travel & Lifestyle Services, Global Dining, Banking, Amex Offers & Digital Media, and ECMX. This position will develop a broad perspective of US Consumer Services, working cross-functionally with Finance, Controllership, USCS Business Leads. 



Responsibilities

 

  • Function as the reporting and budget management lead for USCS Non-Optimized Advertising & Promotion (A&P) investments.
  • Own the end-to-end reporting suite for USCS Non-Optimized marketing investments. 
  • Manage the day-to-day budget operations for 100+ Budget Lines across US Consumer Services.
  • Manage transfers/reductions/increases for A&P Budget Lines, in close partnership with Finance, Controllership, and Business Leads.
  • Own and drive enhancements to centralized budget management processes within USCS.
  • Lead year-end accrual process for A&P Budget Lines.
  • Lead quarterly budget management training to USCS colleagues.
  • Own monthly MR/CoBrand incentive mapping process in partnership with Controllership, ensuring accurate monthly bookings of A&P incentive costs.


Qualifications
  • Bachelor’s degree preferred
  • 2-3+ years professional experience in strategic planning/budget management/similar field a plus.
  • Strong analytical skills and attention to detail.
  • Strong aptitude with MS Office Suite: Excel – formulas, pivot tables, macros. Able to work with large amounts of data from different sources to create user-friendly, digestible reporting.
  • Experience leveraging Gen AI Tools to increase productivity and enhance processes.
  • Highly organized, able to prioritize and proactively communicate progress, needs, issues, etc.
  • Strong sense of responsibility – demonstrates personal excellence and consistently delivers high quality work.
  • Excellent written and verbal communication skills– equally capable working with a peer or a senior leader.
  • Project management skills – organized, detail-oriented, able to manage multiple deliverables and prioritize, communicates proactively re: progress, needs, issues, etc.
  • Excellent relationship building skills – enjoys working as part of a larger team and fostering relationships.

Eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions. 



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