Senior Analyst, SEO/GEO

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

Key Responsibilities:

• 20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share category/site level insights. Represent SEO for assigned categories and work with partners to ensure SEO metrics are understood and prioritized into overall workstreams.

• 10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.

• 25% Project planning and implementation- Collaborate with cross-functional partners to plan, prioritize, and implement SEO optimizations.

• 15% Reporting & Measurement- Track the performance of assigned categories/functions, measure the impact of SEO optimization projects, and provide data-driven insights for continued improvement.

• 30% SEO Strategy and Analysis- Monitor keyword/site performance and conduct research to identify opportunities to increase organic traffic and content visibility.

Direct Manager/Direct Reports:

• This position reports to SEO Manager

• This position has 0 direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Working knowledge of Microsoft Office Suite
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Excellent written and verbal communication skills
• Prior experience with enterprise-level SEO, preferably in an e-commerce environment
• Excellent communication and collaboration skills
• Strong analytical skills with the ability to analyze large amounts of data and identify insights
• Experience with enterprise-level SEO tools, such as Google Search Console, Deepcrawl, Brightedge, Moz, etc.
• Ability to work independently and manage multiple priorities simultaneously.
• Experience monitoring brand visibility, citations, and share of voice across AI‑driven search and discovery surfaces
• Proven ability to prioritize work and advocate for SEO and AI search initiatives in a highly matrixed organization

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Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:

• High School Diploma or GED

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• 3

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Decision Quality               

• Collaborates

• Drives Engagement        

• Ensures Accountability

• Plans and Aligns

• Customer Focus

• Drives Results

• Manages Conflict