Senior Associate, Media Planning & Activation

Senior Associate, Media Planning & Activation

Location: Los Angeles, CA
Department: Media
Reports To: Supervisor, Media

UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact.

We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant.

Why UNFOLD

• Work on high-profile entertainment, gaming, and consumer brands


• Integrated creative + media model (not siloed)


• Strong test-and-learn culture focused on performance


• Opportunity to grow across strategy, activation, and leadership


• Exposure to full-funnel campaigns across emerging and traditional channels

We are seeking a Senior Associate, Media Planning & Activation to independently manage campaign execution, optimization, and performance across biddable and direct media channels.

This is a hands-on role responsible for building, managing, and optimizing campaigns while supporting strategic planning and ensuring high-quality execution. You will play a critical role in delivering performance, maintaining operational excellence, and contributing to cross-functional collaboration.

The ideal candidate is highly detail-oriented, performance-driven, and comfortable operating across multiple platforms while working closely with Supervisors and senior leadership.

• Build and manage campaigns across:
  
  
  
  • Paid Social (Meta, TikTok, Snapchat, Reddit)
  
  
  • YouTube & Google Ads
  
  
  • Programmatic (DV360, Nexxen, TTD exposure)
  
  
  • CTV / OLV
  
  
  • Audio
  
  
  • DOOH
  
  
  • Direct IO, sponsorships, and takeovers
  
  
  
  


• Execute audience targeting, segmentation, and retargeting strategies


• Manage budgets, pacing, and delivery across campaigns


• Ensure campaigns launch accurately and on schedule

• Monitor and optimize campaign performance across key KPIs:
  
  
  
  • CPA, ROAS, CAC, CTR, CVR, engagement
  
  
  
  


• Execute structured A/B testing frameworks, including:
  
  
  
  • Creative and messaging
  
  
  • Audience segmentation
  
  
  • Bidding and optimization strategies
  
  
  
  


• Identify trends and performance drivers


• Implement optimizations and scale winning tactics

• Support implementation of incrementality testing (geo-lift, holdouts, lift studies)


• Understand attribution models and performance limitations


• Maintain accuracy of tracking and data inputs


• Analyze performance and support insight development

POV & Strategic Contribution

• Contribute insights on:
  
  
  
  • Platform performance trends
  
  
  • Creative effectiveness
  
  
  • Audience targeting strategies
  
  
  
  


• Support development of data-backed recommendations


• Share learnings to improve future campaign performance

Process & SOP Execution

• Execute campaigns in line with established SOPs


• Maintain consistency across:
  
  
  
  • Campaign setup
  
  
  • Naming conventions
  
  
  • Tracking and QA
  
  
  
  


• Identify areas for improvement in workflows and execution

Cross-Functional Collaboration

• Partner closely with:
  
  
  
  • Creative teams → asset delivery and testing
  
  
  • Analytics teams → reporting and measurement
  
  
  • Media Ops → timelines and execution readiness
  
  
  
  


• Support alignment across teams and deliverables

Mentorship & Team Support

• Support Associates and Junior Associates


• Assist with onboarding and training


• Provide guidance on campaign execution and QA

• Building and launching campaigns across platforms


• Monitoring performance and pacing


• Implementing optimizations and testing


• QA campaign setup, tracking, and assets


• Pulling and analyzing reports


• Coordinating with internal teams on deliverables

Strategy, Data & Tools Expertise

• Media strategy tools: eMarketer, Comscore, platform insights


• Tagging, pixels, and conversion tracking (Meta Pixel, Google tags, CAPI)


• First-party and third-party data usage


• Attribution and measurement fundamentals


• Excel / Google Sheets for reporting and analysis


• Google Docs and Slides / PowerPoint for reporting support

• 4-7+ years of experience in paid media


• Strong hands-on experience across multiple platforms


• Experience managing campaigns independently


• Strong analytical and problem-solving skills


• Excellent attention to detail and organizational abilities


• Ability to manage multiple workstreams in a fast-paced environment

• Competitive Medical (subsidized), Dental, and Vision insurance


• 401K


• Flexible Time Off (FTO) Policy


• Holiday Flex Time


• Company-observed paid holidays


• Monthly mobile phone stipend


• Annual professional development stipend


• Annual fitness stipend


• Employee referral program


• Pet-friendly office (LA)


• Company-sponsored events and activities

UNFOLD is a minority-owned business led by diverse founders who value different perspectives and backgrounds. We are committed to building an inclusive, respectful, and collaborative environment, with zero tolerance for discrimination or harassment of any kind.