Senior Audience Development Specialist - Immediate Start

An Amazing Opportunity for an Audience Development Specialist

At Questex, you can make an impact by helping marketers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ideas are appreciated. So, you can make an immediate difference in our success while advancing your career.

Questex drives business forward through a rich engagement platform centered on leading events and surrounded by data insights and digital communities.

Check us out here: www.questex.com

This position has flexibility to work remote or in office DC office.

Questex is currently seeking a Senior Audience Development Specialist to help us in growing and engaging our highly valued audience. They will understand digital marketing principles and tactics as it relates to list segmentation and targeting, database marketing, email marketing, landing page optimization, PPC, SEO, and analytics. The ideal candidate will be creative, well-organized, have a well-rounded background and thrive in a data and result driven environment.

As our Senior Audience Development Specialist, your role will be pivotal in driving Questex’s success through the following key responsibilities:

• Spearheading the promotion and execution of all programs for our strategic accounts, as well as accounts requiring a higher level of attention. This involves close collaboration with the marketing programs team and accountability to the leadership team. You will harness email marketing, newsletter advertising, and website promotions to drive registrations and downloads.
• Leveraging our marketing automation platform, Omeda, you will create, test, and execute digital marketing campaigns aimed at fulfilling program lead goals.
• Staying at the top of the latest email trends and best practices while testing and implementing new strategies will be at the forefront of this role. Your leadership will steer the team towards innovative testing initiatives, enriching our knowledge base, and amplifying our promotional efforts.
• Collaborating closely with the audience engagement team, you will assist with identifying valuable audience segments needed for fulfillment of promotions.
• When new publications and newsletters launch, you will create appropriate queries and lists, consider audience acquisition plans, setup welcome emails, and oversee PPC initiatives, among other strategies.

Your Experience and Education include:

• Bachelor’s degree management, marketing, journalism, or related field
• 3+ years Marketing experience, ideally in a digital marketing role.
• Proficiency with MS Office and HTML and 2+ years experience with email delivery.
• Experience in executing audience-driving marketing campaigns, and working with Marketing Automation Platforms, to create attention-grabbing campaigns to engage an audience.
• Proactive and collaborative approach to problem solving and strategic thinking.
• Good project management experience and ability to work well under tight deadlines.
• Well versed in working with a diverse functional team (creative, sales, technical, etc).
• Traits we find desirable: Creative, results-oriented, enthusiastic, self-directed, can-do attitude.

Who you are as a Team Member

• You proactively seek to adopt and implement diversity into your work, including valuing diverse backgrounds, experiences and thinking. You also embrace creating and nurturing a culture of diversity, inclusion, and belonging.
• Exceptional communication skills, both written and verbal.
• Willingness to ‘roll up sleeves and dive deep into tactical work when necessary.
• Good interpersonal skills, willingness to learn and continue to grow professionally.
• Strong team player and ability to work well with others.
• Detail oriented.

Why apply?

• Why we are here: Helping people to live longer and live better by focusing on the Experience Economy.
• What we do: We connect buyers and sellers.
• How we do it: Easy to work with. We deliver superior results. Provide world-class experiences.
• Our DNA is our guiding principles: Collaboration, Honesty & Transparency, Curiosity, Growth, Fun, Purpose Driven

OUR CULTURE

At Questex, we listen to each other and to our customers. And we have fun in a fast-paced, vibrant, and supportive environment. We’re big on ideas, not on rigid processes, rules or org charts. We know that life can be unpredictable, so we’re flexible and adaptable to change.

YOUR INITIATIVE

At Questex, you will join a fast-growing company of bright and ambitious but easygoing people from a diversity of professions, experiences, and backgrounds. We keep it real. Like to take the lead? Go for it! We encourage innovative thinking and action. Whether you like to create things, manage things, or sell things, you can make your mark at Questex.

OUR REWARDS/WHAT WE OFFER

Questex celebrates the contributions of every member of our team by providing a dynamic and caring work environment, competitive benefits package designed to ensure our employees physical and mental health are top priority.

• Vacation - 15-20 days depending on years of service
• 12 Paid Holidays
• Health and Welfare Benefits (medical, dental, vision, life, and others)
• Parental Leave
• Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills
• Access to Mental Health Resources-Talkspace, & Ginger Virtual Behavioral Health
• 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner
• Mission-driven culture with an enthusiastic, professional team
• Work-life balance
• Discounts through various partnerships

With offices in Washington, D.C., London & Singapore, we are always on the lookout for talented people to join our team.

Questex is an Equal Opportunity Employer –Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation/ Gender Expression/Age/Military or Veteran Status/Citizenship Status, or other protected characteristics under federal, state, or local law.