Senior Brand Manager - Care & Wellbeing

Permanent

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you’ll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.  

All About the Role:

The Senior Brand Manager, Brand Equity & Strategy for Electrolux and Anova is a strategic leader responsible for building and elevating brand equity across all consumer touchpoints, with a strong focus on advancing the brands’ commitment to care and wellbeing. This role defines and drives the long-term brand vision, ensuring consistent, insight-driven execution that strengthens relevance, differentiation, and growth. The ideal candidate combines strategic thinking, creative leadership, and strong business acumen with excellent communication, influence, and collaboration skills to align cross-functional teams, champion purpose-driven storytelling, and inspire high-performing work.

Key Responsibilities:

• Define and evolve brand strategy, positioning, and value proposition to drive long-term equity and market differentiation

• Lead brand equity measurement and performance tracking, translating insights into actionable strategies

• Develop and oversee core brand assets (visual identity, messaging, voice/tone, guidelines) to ensure consistency and impact

• Partner with Creative, Product Marketing, and agencies to deliver cohesive, high-quality, insight-led campaigns and communications

• Drive innovative brand activations across digital, social, experiential, and owned channels

• Establish and enforce brand governance to ensure consistent and compliant execution across the organization

• Collaborate cross-functionally (Marketing, Product, Insights, Communications, HR) to align brand strategy with business priorities and plans

• Lead, coach, and develop a high-performing team while managing priorities, workload, and professional growth

Minimum Qualifications

• Bachelor’s degree

• 5+ years of relevant brand or marketing experience

• Proven track record of building and strengthening brand equity through strategic planning and execution

• Strong experience leveraging consumer insights, brand frameworks, and performance metrics to inform decisions

• Demonstrated ability to lead creative development across channels and manage agency and cross-functional partnerships

• Effective leadership and communication skills, with the ability to influence stakeholders at all levels and manage multiple priorities

Benefits highlights:

• Discounts on our award-winning Electrolux products and services

• Family-friendly benefits

• Insurance policy plan

• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through [email protected]. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

#LI-OG1