Senior Brand Manager, Growth & Innovation

At Bulletproof, we craft products to awaken the potential in every coffee aficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.

We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. Our products are distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, uncompromising product quality, and consumer trust.

Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin-America and part of Bia Foods, a nourishing alliance – a community of companies, partners and brands fostering innovation and well-being. Together, we’re expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

The Opportunity

Bulletproof is entering its next phase of growth — and we are looking for a modern, culturally fluent brand Senior Brand Manager to help shape it.

This is not a traditional brand management role.

You will operate at the intersection of brand, innovation, and digital ecosystems, helping to reignite Bulletproof as a culturally relevant, insight-driven, and growth-accelerating brand.

Reporting to the VP of Growth, you will own key parts of the brand and innovation agenda — translating consumer insight into breakthrough products, compelling storytelling, and high-impact go-to-market strategies across retail, Amazon, and DTC.

You are equally comfortable analyzing data, shaping strategy, and building something people actually talk about.

Brand Strategy & Cultural Relevance

• Help evolve brand positioning to ensure it is distinctive, modern, and culturally resonant
• Translate consumer insights and trends into sharp brand narratives and campaigns
• Partner with creators, influencers, and cultural platforms to build earned relevance
• Ensure consistency and excellence of brand expression across all touchpoints

Innovation & Portfolio Development

• Lead end-to-end development of innovation and renovation projects — from insight to launch
• Identify emerging consumer needs, trends, and whitespace opportunities
• Build compelling product concepts (positioning, pricing, packaging, claims)
• Partner cross-functionally (R&D, supply chain, sales) to bring innovations to market successfully
• Ensure innovation supports both brand equity and commercial growth

Omnichannel Go-to-Market

• Develop and execute integrated launch plans across retail, Amazon, and DTC
• Partner with Growth and Channel teams to ensure strong demand generation and conversion
• Leverage modern marketing levers including paid social, retail media, influencer, and content ecosystems
• Track and optimize performance across the funnel

Consumer Insights & Analytics

• Develop a deep understanding of Bulletproof’s target consumer and category dynamics
• Use data (syndicated, digital, and first party) to inform decisions and measure impact
• Translate insights into actionable strategies across brand, innovation, and marketing

Business Ownership

• Manage key elements of the P&L, including forecasting, pricing, and promotional strategy
• Monitor product performance and identify opportunities to accelerate growth
• Contribute to annual and long-term planning

What We’re Looking For

• 6–10+ years of experience in brand management, innovation, or growth roles in CPG, wellness, or lifestyle brands
• Proven experience launching products and driving brand growth in omnichannel environments
• Strong understanding of modern digital marketing (influencer, paid social, retail media, eCommerce)
• Experience working across retail, Amazon, and DTC
• Demonstrated ability to translate insights into winning brand and product strategies
• MBA preferred but not required

Why the role matters

This role is critical to rebuilding Bulletproof into a category-defining, culturally relevant brand. You will help:

• Shape the future of the brand
• Build the next generation of products
• Create work that drives both conversation and conversion

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together. 

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Annual base salary gross: $125,000 - $140,000. The base salary range represents the anticipated low and high end of the salary range for this position.  The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.

Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.