Senior Brand Manager- Thyroid/Endocrinology

About the Company:

Nivagen is a global company and serves an extraordinary purpose to make a difference in people’s lives by discovering, developing, and delivering the most cost-effective generic prescription drugs and over-the-counter products for the North American market. For a decade, we have stayed true to a core set of values: excellence, integrity, and respect for people. We are also committed to investing in our employees and supporting a culture of well-being through competitive pay, comprehensive employee benefits programs, and training and development resources.

Job Location:

Nivagen Pharmaceuticals Inc, 3900 Duckhorn Dr, Sacramento, CA 95834

Department: Commercial / Marketing
Reports to: President
Location: Sacramento, CA (open to exceptional candidates elsewhere in the US)
Travel: 25–35%
Employment: Full-time

Position Overview

We are seeking an experienced pharmaceutical Senior Brand Manager to lead the national commercialization and brand development of a prescription T3/T4 combination therapy targeting endocrinologists and other appropriate prescribing healthcare professionals. This individual will be responsible for developing and executing the overall brand strategy, physician engagement programs, market development initiatives, sales-force marketing support, and commercial growth strategy. The successful candidate will combine strong pharmaceutical marketing experience with a demonstrated ability to translate clinical product attributes into effective, compliant commercial strategies.

Key Responsibilities

1. Brand Strategy and Product Positioning

• Develop the national brand strategy and annual marketing plan.


• Establish differentiated product positioning within the thyroid treatment market.


• Develop product value propositions based on approved labeling and substantiated clinical evidence.


• Identify target physician segments and patient populations consistent with the product's approved indication.


• Monitor competitive products, pricing, market access and prescribing trends.

2. Endocrinologist and Physician Engagement

• Develop a national physician engagement strategy.


• Identify and segment high-potential endocrinologists and relevant healthcare professionals.


• Develop compliant educational programs, scientific meetings and KOL engagement initiatives.


• Build relationships with professional societies and relevant medical organizations.


• Support peer-to-peer education programs through appropriate medical and compliance review.

3. Sales and Commercial Execution

• Partner with the national sales organization to develop commercial strategies.


• Develop sales presentations, product messaging and physician detail materials.


• Train sales representatives on brand positioning and approved product messaging.


• Develop account segmentation and targeting strategies.


• Work with sales leadership to improve physician reach, engagement and commercial performance.

4. Market Research and Analytics

• Analyze IQVIA and other available prescription and market data.


• Evaluate thyroid market size, competitive positioning and market opportunities.


• Develop sales forecasts and commercial performance dashboards.


• Monitor market share, new prescriptions, repeat prescriptions and customer acquisition.


• Translate market insights into actionable commercial strategies.

5. Digital and Multichannel Marketing

• Develop physician-targeted digital campaigns.


• Manage professional website content, email campaigns and webinars.


• Develop conference and medical meeting marketing strategies.


• Coordinate agency relationships and marketing vendors.


• Measure campaign effectiveness and marketing return on investment.

6. Budget and Business Management

• Develop and manage the annual brand marketing budget.


• Establish measurable commercial objectives and KPIs.


• Present monthly performance reports to executive leadership.


• Manage external marketing agencies and service providers.

7. Regulatory and Compliance

• Ensure all promotional materials are consistent with FDA-approved labeling.


• Work closely with Regulatory Affairs, Medical Affairs and Legal.


• Maintain appropriate promotional review and approval processes.


• Ensure all physician engagement and marketing activities comply with applicable pharmaceutical laws and regulations.

Required Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences or related field.


• MBA or advanced pharmaceutical marketing education preferred.


• 7–12 years of pharmaceutical commercial experience.


• At least 3–5 years of direct pharmaceutical brand management experience.


• Experience launching or growing prescription pharmaceutical products.


• Strong understanding of physician-focused marketing.


• Demonstrated ability to work with national sales organizations.


• Experience with pharmaceutical market research and prescription analytics.


• Strong communication, analytical and presentation skills.

Preferred Qualifications

• Direct experience in endocrinology, thyroid disease or metabolic disorders.


• Experience with T3/T4 therapies or thyroid replacement products.


• Experience working with specialty pharmaceutical products.


• Established understanding of endocrinologist prescribing behavior.


• Experience with national KOL and physician engagement programs.

First-Year Performance Expectations

• Complete national market assessment and competitive landscape analysis.


• Develop and implement the annual brand strategy.


• Establish physician segmentation and national targeting strategy.


• Develop approved promotional and educational materials.


• Implement a national physician engagement program.


• Train and equip the sales organization.


• Establish monthly commercial performance reporting.


• Deliver measurable progress against approved sales and market-development objectives.

Other Requirements:

• Legally authorized to be employed in the United States


• Must live or be willing to move to the Sacramento Metropolitan Region (Approx. 40 miles’ radius)


• Able to successfully complete a drug and background check


• Able and willing to walk, stoop, stand, bend, and lift throughout each shift, with or without accommodation

Benefits:

• Compensation: $140,000 - $160,000 (Based on experience and other contributing factors)


• Addit'l bonus for achieving certain P&L goal and total comp can reach up to $195,000.


• Yearly bonus eligibility of 15%-20%


• Benefits: Nivagen offers a wide variety of benefits and programs to support health and well-being


• Medical, dental, and vision coverage


• Paid time off plan

Additional Information:

Nivagen to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.