Senior Business Analyst - Content & Omnichannel

Our client, a leading biotechnology company, is seeking a Business Analyst – Content & Omnichannel to support digital experience transformation initiatives. The role will focus on gathering business requirements, designing enterprise content management workflows, streamlining approval processes, and supporting omnichannel digital engagement solutions across commercial and medical teams.

Key Responsibilities

• Gather and translate business requirements into functional specifications, user stories, and acceptance criteria.
  

• Analyze current workflows and design future-state processes for content management and digital operations.
  

• Support Adobe Workfront implementation and enhancements, including intake forms, workflow templates, and approval processes.
  

• Partner with Marketing, Medical Affairs, IT, and technology teams to streamline content creation, review, approval, and delivery.
  

• Lead User Acceptance Testing (UAT), develop test scenarios, coordinate defect resolution, and support release sign-off.
  

• Manage requirements, backlogs, and sprint activities using Jira or similar tools.
  

• Support content governance, Digital Asset Management (DAM), and omnichannel campaign workflows.
  

• Develop process documentation, SOPs, training materials, and support user adoption.
  

• Track operational KPIs and identify opportunities for process improvement and automation.
  

Required Skills & Qualifications

• Bachelor's degree in Business, Information Systems, Computer Science, or related field.
  

• 3+ years of experience as a Business Analyst, Systems Analyst, or Functional Consultant.
  

• Experience with Adobe Workfront, including workflow design, intake forms, and approval processes, preferred.
  

• Knowledge of Content Management Systems (CMS), Digital Asset Management (DAM), and content operations.
  

• Experience gathering requirements, developing functional specifications, and process mapping.
  

• Hands-on experience with UAT, test case development, defect management, and Jira.
  

• Understanding of omnichannel marketing, campaign management, and digital customer engagement.
  

Preferred Platforms: Adobe Workfront, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), Adobe Campaign, Salesforce Marketing Cloud.