Senior Business Analyst, UI/UX Design- Global Transaction Banking

Job Purpose
The primary objective of this role is to support the development of a competitive suite of Corporate Digital Channels offerings, focusing on high-quality deliverables supporting revenue growth and attractive returns for the Bank. This role encompasses to support end to end development, testing and rolling out of Corporate Banking web channels - Mashreq NEO CORP portal, Mobile applications, H2H solutions, APIs, SWIFTnet, and third-party platforms.

Key Responsibilities
•    Channels Development Support – Collaborate with the Channels, Product, technology and CX teams for Digital Channel development and enhancements. Define scope through a comprehensive Business Requirements Document (BRD), provide ongoing feedback during system development and testing, and assist in creating test cases, operating procedures, and product implementation guides.
•    Channels Commercialization– Implement a ‘Go to Market’ plan for channel capabilities, including market rollout, volume goals, client targeting, marketing materials, and sales training. Track adoption and engage with client-facing teams to meet targets, and support key client engagements to drive adoption.
•    Market Analysis – Continuously monitor the market landscape to stay abreast of regulatory changes, trends, client needs, and competitor activity, including fintech and alternative providers. Collect insights through market analysis, client feedback, industry research, and collaboration with internal and external stakeholders.
•    Innovation – Identify new innovation opportunities and enhancements in the channels, based on client needs, regulatory shifts, and market feedback. Develop a pipeline of ideas, assess their commercial potential, and prepare investment proposals to secure internal support.
•    Channel Optimization – Continuously seek improvements in client experience and Channel performance by collaborating with Operations, Service, Technology, Risk, and Compliance teams. Regularly assess pricing, market positioning, and performance metrics to optimize revenue and growth, and phase out underperforming products.
•    Adhere to Product Governance & Compliance – Ensure compliance with Product Program Guidelines (PPG) and all relevant regulatory and bank policies. Regularly review product risk profiles, monitor regulatory changes, and communicate any updates to GTB Management

Knowledge, Skills and Experience
•    5-10 years digital product management experience in your product area or associated functions
•    Good understanding of local market and products 
•    Track record developing and successfully commercializing new products
•    Experience in agile product and technology development approaches
•    Strong people management skills
•    Strong analytical and data rationale mindset 
•    Strong communication and interpersonal influencing ability
 

• Manage and prioritize the backlog of UI/UX enhancement projects for GTB channels.
• Write comprehensive user stories, ensuring they align with business goals and user needs.
• Track and analyze customer usage data to identify trends and areas for improvement.
• Collaborate with the product team to define and refine the GTB channel roadmap.
• Work closely with the technology team to ensure efficient implementation of UI/UX designs.
• Conduct user research and gather feedback to inform design decisions.
• Stay updated with industry trends and best practices in UI/UX design.
• Ensure a consistent and cohesive user experience across all GTB channels.
• Provide regular updates and reports on the progress of UI/UX projects to stakeholders.

• A bachelor's degree in a relevant field, such as UI/UX design, human-computer interaction, or business analysis.
• 5+ years of experience in UI/UX design and business analysis, with a focus on digital channels.
• Strong knowledge of design principles, user experience research, and prototyping tools.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Experience in managing and prioritizing backlogs, and a track record of successful project delivery.
• Proficiency in design software such as Figma, Sketch, or Adobe Creative Suite.
• Familiarity with agile methodologies and the ability to adapt to a fast-paced environment.
• Analytical mindset with experience in data analysis and interpretation.
• A portfolio showcasing a range of successful UI/UX design projects is preferred.