Senior Business Strategy and Development Associate - Cardiovascular Service Line

Summary

The Texas Heart Institute at Baylor College of Medicine is an academic center within the college which serves as the home for cardiovascular programs at the college. The Center is a matrixed structure between academic departments to encompass all clinical activities, research, and education in Cardiology, Cardiovascular and Vascular surgery, and Cardiovascular Anesthesia. The Center is accountable for strategy, operations, and financial performance across mission areas.

The Center has a 5 year Strategic Plan to become a top-10 leader in cardiovascular science through excellence in research, patient care, and education. The Senior Business Development Associate supports the center's strategic growth and external business development activities by identifying, evaluating, and advancing opportunities to strengthen the visibility, reach, and financial performance of cardiovascular programs. The role partners with THI's leadership and external stakeholders to evaluate new opportunities, develop recommendations, support service line growth, and promotion the center's programs. 

Job Duties

Business Strategy and Development - Approx. 40%

• Independently researches and analyzes business development opportunities and develops recommendations for Center leadership based on strategic alignment, financial considerations, market potential, and anticipated organizational impact.


• Researches potential conferences, sponsorships, community partnerships, affiliations, and other external engagement opportunities to determine strategic alignment and potential value to the Center.


• Evaluates proposed business development opportunities using relevant information such as anticipated audience reach, referral potential, downstream opportunities, estimated costs, and expected return on investment.


• Develops preliminary budgets, financial assessments, and business recommendations related to proposed business development and outreach initiatives for review by Center leadership.


• Partners with hospital and health system stakeholders to identify and advance opportunities that expand the reach and utilization of the Center's cardiovascular services and capabilities.


• Identifies and advances growth opportunities related to key cardiovascular services, including specialized procedures, programs, and areas of clinical expertise.


• Presents recommendations for new business development opportunities to Center leadership. 

Business Development Outreach and Market Engagement - Approx. 40%

• Supports business development initiatives by identifying appropriate opportunities and audiences for promoting the Center's cardiovascular services, programs, and capabilities.


• Evaluates external outreach opportunities based on factors such as target audience, anticipated reach, potential referral impact, cost, and expected return on investment.


• Develops business development content and supporting materials, such as service line information, presentations, proposals, program summaries, referral resources, and other materials needed to support external partnership and growth initiatives, in coordination with the Office of Communications and Community Outreach.


• Gathers and synthesizes information regarding the Center's clinical capabilities, areas of expertise, strategic priorities, and differentiators to support business development discussions with prospective partners, referring organizations, and other external stakeholders.


• Identifies conferences, sponsorships, professional organizations, community partnerships, and other external engagement opportunities that may contribute to service line growth, referral development, partnership opportunities, or other strategic objectives. 

Operational/Project Activities - Approx. 20%

• Coordinates strategic projects that align cardiovascular initiatives with hospital, health system, and external partner priorities.


• Serves as a liaison with hospital colleagues and external stakeholders in support of business development, program expansion, and service line initiatives.


• Represents the Center in meetings with external organizations and stakeholders as appropriate to advance strategic initiatives. 


• Supports geographic and programmatic expansion initiatives, including opportunities to extend cardiovascular services into new markets or partner organizations. 


• Performs other job-related duties as assigned.

Minimum Qualifications

• Bachelor’s degree.


• Four years of relevant experience.

Preferred Qualifications and Skills

• Master's Degree in Business Administration.


• Experience in an academic medical setting (preferably in the clinical mission).