Senior Campaign and Content Experience Manager

Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with Digital teams to optimized for distribution channels. Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital modules, value stories, and sales tools. Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with WATCHMAN messaging architecture. Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms. In lockstep with Product Marketing, drive cross-functional working groups to align campaign strategy and prioritization, secure approvals, and drive execution. Act as a bridge between Product Marketing, Clinical, Field Sales, Education, Digital, Creative, and external agencies. Manage agency partners and vendors to ensure high-quality, timely deliverables. Bachelor's degree in Marketing, Communications, Business, or related field. Minimum 5 years of experience in marketing, content strategy, campaign management, or digital communications. Experience executing multichannel or omnichannel campaigns within healthcare, medical device, or other regulated industries. Strong content development and storytelling capabilities—specifically translating technical or clinical concepts for provider audiences. Excellent project management skills with the ability to manage multiple workstreams and stakeholders. Demonstrated ability to interpret and apply analytics to optimize programs. Proven success collaborating in a matrixed, cross-functional environment. Ability to travel up to 25% Experience working with specialized medical audiences (cardiology, electrophysiology, interventional cardiology) strongly preferred. Proficiency with CRM systems (e.g., Salesforce), marketing automation platforms, and digital asset ecosystems. Familiarity with journey mapping, personalization, content experience design, and UX principles. Advanced degree (MBA, Master's in Marketing, Communications, or related field) preferred. Support the design and optimization of personalized, cross-channel provider journeys. Performance Measurement & Insights Implement test-and-learn strategies to drive continuous improvement in engagement, utilization, and content effectiveness.