Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $138,400 - $193,700
Comprehensive Benefits Package
401k & Company Match
On the Job Training with Advancement Opportunities
Annual Bonus Eligibility
About the Role
This opportunity is within the St. Pierre USA team, which is part of Grupo Bimbo. St. Pierre is a fast-growing, insurgent premium brand in the in-store bakery category with the backing of the world’s largest bakery company. We are looking for an entrepreneurial, strategic insights leader who can uncover growth opportunities, craft compelling category stories, and influence US grocery retailers to embrace branded solutions. This role is perfect for someone who thrives on autonomy, digs deep into data, and turns insights into action that drives category and brand leadership.
What You’ll Do:
- Serve as the category and shopper expert for in-store bakery across US grocery retailers.
- Analyze multiple data sources (retailer POS, syndicated data, shopper insights) to identify trends, gaps, and growth opportunities.
- Develop insight-driven category strategies and persuasive stories that educate retailers on the opportunity of branded solutions in a category often focused on private label.
- Partner with Sales to build joint business plans and elevate selling capabilities through tools, training, and storytelling.
- Provide actionable recommendations on assortment, pricing, and promotional strategies aligned with retailer and consumer needs.
- Collaborate cross-functionally with Marketing, Sales, and Supply Chain to ensure insights inform innovation and execution.
Leadership Competencies:
- Adapts approach and attitude in real time, according to the changing demands of different situations.
- Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
- Holds self and others accountable to meet commitments.
- Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
What You’ll Bring:
- 7+ years of Category Management or Insights experience in US Grocery retail (CPG/FMCG strongly preferred).
- Bachelor's Degree preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
- Strong knowledge of US retailer dynamics.
- Proven ability to translate complex data into clear, actionable insights that influence decisions.
- Entrepreneurial mindset: self-starter, proactive, thrives in ambiguity.
- Advanced Excel and data visualization skills; experience with Nielsen, IRI, and retailer POS systems.
- Excellent communication and storytelling skills with senior stakeholders.
Why Join Us:
- Be part of a disruptive brand redefining the in-store bakery experience.
- High-impact role with autonomy and visibility—your insights will shape retailer strategy and brand growth.
- Collaborative, fast-paced culture where initiative is rewarded.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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