Senior Consumer Researcher (P3432)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.

Join us at 84.51°!

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The Consumer Research team at 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers.  Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can.  We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51° and Kroger. 

A Senior Researcher on our Research Insights team is accountable for the creation and execution of research projects start to finish, applying best practices and standards to projects, and delivering actionable results to stakeholders- both internal and external. The role will execute research across a range of methodologies (Quantitative and Qualitative).  Additionally, this role is responsible for leveraging existing data for ad hoc analysis to support a holistic view that raises the collective understanding of our customers’ motivations and perceptions.

CORE RESPONSIBILITIES

Research Execution & Delivery:

• Independently execute research projects end‑to‑end once scope and approach are aligned, including:




• Translating business questions into research objectives


• Designing or customizing questionnaires / discussion guides


• Managing vendors and internal partners through fieldwork


• Conducting analysis and synthesis across qualitative, quantitative, and secondary data


• Developing clear, decision‑oriented insights and recommendations




• Apply strong judgment in balancing speed, depth, feasibility, and cost in execution


• Ensure quality, rigor, and clarity across all deliverables

Stakeholder & Project Management:

• Serve as the day‑to‑day research owner for assigned projects


• Proactively manage timelines, dependencies, and risks


• Communicate clearly with partners on status, tradeoffs, and implications


• Show up as a confident research partner in working sessions and readouts

Ways of Working & Team Contribution:

• Operate effectively within CR request intake, scoping, and prioritization processes


• Leverage existing research, products, and tools before defaulting to custom solutions


• Contribute to shared learning by documenting work, sharing best practices, and flagging patterns across projects


• Partner closely with Lead Researchers, Consultants, CX Measurement, and Research Operations

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Experience executing multiple research projects simultaneously with minimal oversight


• Comfort working across data types (qual, quant, secondary) and synthesizing into clear stories


• Strong analytical thinking and ability to translate findings into implications and recommendations


• Clear, concise communicator—able to present insights to non‑research audiences


• Strong organizational skills and attention to detail


• Comfortable operating in a fast‑moving, sometimes ambiguous environment


• Tools & Platforms (experience with some preferred): Qualtrics, SPSS/R/Python/Alteryx, Tableau/PowerPoint, insights repositories, and qualitative platforms (e.g., VoxPopMe)

EDUCATION:

• Bachelor’s degree or equivalent, ideally in business, marketing, social sciences, psychology or analytics/statistics.


• 3-5 years of industry experience

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