Senior Content Producer

A Hybrid working model

The Opportunity

In what has been called the "the biggest advertising pitch in history," WPP was chosen to redefine the marketing and advertising model as we’ve known it. In partnership with TCCC, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach "Open X" – it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade among others.

Within Open X sits "Studio X." Studio X unites a suite of marketing capabilities into one fully integrated team of experts. Studio X uses data and technology to make our work more insightful, effective and efficient. Creativity is a proven engine of business growth, but creativity must keep pace with the new marketing landscape – which demands it is more intelligent, agile and adaptable. Studio X is our answer to this marketing challenge. Studio X is fueled by intelligent, actionable data-signals and real-time insights.

Our teams are populated by a blend of brand, content and social experts: strategists & analysts, creatives & designers, producers & distributors, all committed to making the most of every media moment. We specialize in matching the right content to the right audience at the right moment; supported by best-in-class automation tools to deploy tailored assets at scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable and flexible, designed to reach data-informed target audiences and to evolve based on their response.

What does a Senior Content Producer do at Hogarth?

As Senior Producer, Content, you will be responsible for end-to-end management of all Studio X content projects including but not limited to social video and still shoots, event coverage, OLV’s, intrinsic product shoots as well as shooting alongside the broadcast teams on the larger charter work.  You are responsible for your team delivering a completed project on time, on specification, and on budget. The Senior Producer also manages senior level relationships and oversees implementation of tactical plans while ensuring deliverables are on strategy and meet quality standards. The Senior Producer may directly manage other producers. You must demonstrate an excellent understanding of best practices for scrappy social content and have the flexibility to lead diverse and dynamic teams to deliver balanced integrated solutions.

Responsibilities

• Manage large projects independently from initiation through completion


• Oversee all production activities within the Studio X framework (pre-production, shoots, post-production).


• Work with Studio X stake holders to create, develop, produce, and deliver content to The Coca-Cola Company.


• Ensure that content teams have the space and time to develop great content, while maximizing efficiency


• Serve as the expert on integrated marketing campaigns, working with cross-functional teams in a fast-paced joint agency environment


• Serve as the main agency contact on your projects: help define and maintain vision, clarify strategic requirements, demystify complex ideas, and manage team expectations.


• Develop realistic and justifiable estimates, scope and timeline for all projects, and be accountable for the scope and budget as the project progresses.


• Track ongoing costs throughout project lifecycle, and reconcile estimates to actuals on all projects


• Proactively identify project issues/risks, assists in issue/risk resolution


• Addresses staffing issues, quality of work and timeliness of deliverables with client; pushes back tactfully where appropriate


• Meets regularly with key Studio X stakeholders to contribute toward the overall development and health of the account.


• Ongoing review of production process and practices with an eye toward enhancing and increasing effectiveness


• Manages a small to mid-size team to successfully execute programs/projects


• Manages multiple projects within time/budget constraints


• Optimizes work streams and finds ways to create output more efficiently (e.g., team reallocation)


• Mentors junior members of the team in problem solving/course correcting projects


• Builds partnership within and outside of the Production team across the agency and Studio X applying expertise appropriately.


• Is an experienced, calm leader of the internal and external cross-functional team – inspires team to strive for superior client results and team accomplishments; proactively identifies and solves conflict among team members


• Experience across the production lifecycle from in camera capture to multi-channel deployment


• Strong understanding of the post process and the resources needed to deliver projects across stills, video, animation and digital.

Qualifications

• 6-8 years of production experience in an interactive or integrated agency or similar environment


• Demonstrated ability to solve problems with the solution that works for all parties without compromising the quality of the deliverables or the project


• Innate understanding of the project finance, staffing and profitability and the relationship to project management


• Successful history of project leadership to clients and account, with demonstrable experience in setting and managing stakeholder expectations


• A professional but approachable demeanor, and the ability to handle with grace the uncertainties associated with a consulting environment.


• Experience with everything from budgeting, to shooting and every aspect of donut making & consumption.

#li-kn1 #li-hybrid