Senior Copywriter

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WHO WE ARE

At Grey, we create Famously Effective ideas – creativity that delivers business results – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 40+ studios across six continents. In 2023, we were named a Top 100 Most Loved Workplace and our agency network, Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.

POSITION OVERVIEW

We are looking for a Senior Copywriter to bring a well-known brand to life. The Senior Copywriter will partner with Senior Art Director to concept a vision of creative possibility across various media touch points (TV, social, earned, activation, etc.), and will have the ability to form dynamic working partnerships with every level of the integrated team. 

KEY RESPONSIBILITIES

• Collaborate and partner with copywriter to ensure that both the copy and visuals are in perfect sync to make the concept to our Famously Effective standard


• Ideate and execute sound creative ideas for client marketing materials in an efficient and economical manner


• Create concepts that show a thorough understanding of the strategy and are extendable into campaigns


• Write expert, branded copy


• Develop and maintain an in-depth understanding of our client’s brand voice and implement it into all creative jobs


• Work independently and collaboratively with an Art Director partner to develop ideas, refine concepts and ensure creative vision is achieved and client expectations are met


• Work with account supervisor and/or account executive to obtain project specifics: strategy, budget and schedule


• Team up with peers to overcome obstacles and create client success


• Offer client and team members innovative advice and solutions from industry examples and experience


• Help organize, maintain, and oversee creative standards and guidelines


• Offer insight on creative briefs and schedules


• Work within tight deadlines


• Mentor and onboard other writers as needed


• Prioritize workload and manage time effectively – personally and for the team as needed

WHAT YOU WILL NEED:

• 4-7 years’ experience as a copywriter


• Interest and a strong understanding of email, social media, video and other digital platforms


• Experience presenting to and working with clients and internal partners


• Demonstrated understanding of clients’ business needs, and the ability to concept and design compelling solutions that align with overall creative strategy


• Proven ability to listen, digest and resolve client feedback with a creative solution and a positive, can-do attitude


• Capable of working on multiple projects, small or large, with various project leads


• Strong creative and conceptual vision, with the ability to approach every assignment with a fresh perspective


• You craft headlines that make us say, “Wow, I wish I wrote that.”

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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