Senior Copywriter (Health)

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

SENIOR COPYWRITER

WHO WE ARE

Grey Health is the culmination of the rich legacies of two powerhouse brands — Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.

Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth.

POSITION OVERVIEW

The Senior Copywriter is responsible for generating ideas, developing copy from draft stage through finished product. They partner with Art directors to develop, design, and execute concepts and copy for cross channel advertising initiatives in a persuasive and unexpected manner.  They are a storyteller who uses concepts and designs to bring ideas to life.   

KEY RESPONSIBILITIES

• Skilled writer who can perform in a broad spectrum of advertising disciplines  


• Ideate copy for pitches, campaigns, tactics, and special projects


• Review and edit all copy for clarity and proper grammar and punctuation


• Present concepts at presentations in an organized, professional, and effective style


• Collaborate and partner with Art Director to ensure that both the copy and visuals are in perfect sync to make the concept to our Famously Effective standard


• Generating and executing an idea from concept to completion across a broad spectrum of mediums that align with the Creative Brief


• Revise projects based on feedback from creative leads, internal colleagues, clients, and medical/legal/regulatory review feedback


• Annotate key claims and support them with valid references, working with editorial and medical to ensure accuracy throughout projects


• Communicate daily with Account Services, Strategy, and Project Management team members to ensure all deliverable and deadlines are met


• Begin to build client relationships by participating in client meetings, delivering high quality conceptual thinking and contributing to thoughtful discussion


• Proactively managing projects and your own workload


• Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others


• Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions


• Remain curious about pop culture, social media trends, and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation


• Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences

WHAT YOU WILL NEED:

• At least 4+ years of industry experience in a well-established, creative role with a proven track record


• Experience working across relevant mediums based on client needs


• Ability to translate the science and data into compelling promotional copy


• Strong creative portfolio highlighting relevant experience


• Solid written & verbal communication skills, comfortable presenting to all levels of clients


• Excellent written and presentation skills


• Able to handle multiple projects in a fast-paced environment


• Proficiency in Adobe Suite or similar software and AI Tools

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before


• Productive: Acting on ideas to make things happen and get stuff done


• Collaborative: Focused on the greater good versus personal gain


• Adaptable: Ready and able to embrace change

At Grey we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

Grey is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.