Senior CRO Manager

This is a high-visibility, high-impact role at the heart of Mews' growth engine. As our Senior CRO Manager, you'll own the end-to-end experimentation programme that drives qualified leads and pipeline for our sales team, with mews.com as your primary canvas. You'll work in a close-knit triad with our Web Analytics Manager and an external agency, partnering across SEO, Paid Media, Lifecycle, PMM, and Campaigns to turn data into measurable conversion lifts. This is not a side-of-desk role: CRO is your entire remit, and this is an exciting development opportunity for the right candidate to help us meet our ambitious growth targets

✅ Your mission, should you choose to accept it:

• Build and own a company-wide experimentation program spanning website, acquisition channels, creative, messaging, and end-to-end funnel touchpoints. 


• Lead comprehensive website CRO efforts, including running structured A/B and multivariate tests, and driving measurable lifts in lead quality and conversion rates. 


• Partner cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to diagnose friction points and improve conversion performance across all traffic sources. 


• Analyze user behavior, onsite journeys, funnel performance, and qualitative/quantitative signals to uncover growth opportunities and prioritize high-impact experiments. 


• Work closely with engineers, web developers, UX, and design teams to implement tests, validate hypotheses, and ship high-quality enhancements at speed. 


• Build and maintain a clear CRO roadmap, including test design, success metrics, tooling, and documentation of learnings for cross-team visibility. 


• Introduce new experimentation frameworks, automation, and tooling (e.g., A/B platforms, heatmaps, analytics) to scale CRO maturity and improve testing velocity. 


• Translate insights into actionable recommendations that influence creative, content, product marketing, and acquisition strategies. 

🤝 You’ll be a great fit if you bring a few of the below with you:

• 5+ years of hands-on experience owning CRO, growth experimentation, or web performance optimization programs as your core specialism — not as a side project. 


• Proven track record designing, running, and scaling A/B and multivariate testing programs across websites and acquisition channels, with clear, measurable KPI impact. 


• Strong analytical skills and experience using tools across web analytics, behavioral analytics, heat-mapping, CRO, experimentation, and data visualization, such as GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or equivalent platforms. 


• Solid understanding of performance marketing, SEO, lifecycle flows, and how traffic quality influences conversion behavior. 


• Experience collaborating closely with engineers, web developers, UX/design teams, and cross-functional marketing stakeholders. 


• Ability to turn data insights and UX principles into clear hypotheses, test plans, and practical recommendations that drive measurable impact. 


• Excellent communication skills with the ability to influence without authority across product, marketing, and technical teams 


• Curious, commercially driven, and comfortable with AI-enabled workflows 

To be eligible for this position, you must be based in one of the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Kansas, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin.