Senior Demand Generation Manager

Senior Demand Generation Manager

Hybrid / Philadelphia, PA 

Hurry up! We’ve got a dream to build!

At BlueConic, we’re reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth—powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.

Join us in shaping the future of customer engagement—where businesses don’t just collect data, but turn it into their next competitive advantage.

Role Overview

We are seeking a data-driven and strategic Senior Demand Generation Manager to lead and scale our demand engine across the full buyer journey. This role will be responsible for driving pipeline growth through integrated marketing campaigns, performance marketing, lifecycle programs, and close alignment with Sales.

The ideal candidate combines strong analytical rigor with creative campaign execution and thrives in fast-paced, high-growth environments. You will play a critical role in accelerating revenue by generating qualified pipeline, optimizing conversion rates, and improving marketing ROI.

Key Responsibilities

Pipeline & Revenue Growth

• Own pipeline generation targets aligned to company revenue goals


• Develop and execute integrated, multi-channel demand generation campaigns (paid media, content syndication, email, webinars, events, ABM, etc.)


• Drive measurable increases in Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and sourced pipeline
  
  

Campaign Strategy & Execution

• Build and manage quarterly and annual demand plans aligned to GTM strategy


• Partner with Product Marketing to refine messaging and positioning across target segments


• Test, optimize, and scale acquisition channels based on performance data
  
  

Performance Marketing & Optimization

• Manage paid acquisition channels (LinkedIn, Google, paid social, etc.) with a focus on CAC efficiency and pipeline ROI


• Own conversion rate optimization across landing pages and nurture programs


• Continuously experiment with new channels, targeting strategies, and content formats
  
  

Sales & RevOps Alignment

• Collaborate closely with Sales leadership to ensure alignment on pipeline goals and lead quality


• Define and refine lead scoring, routing, and lifecycle stages in partnership with RevOps


• Maintain accurate reporting on campaign performance, pipeline attribution, and ROI
  
  

Data & Analytics

• Analyze funnel metrics to identify bottlenecks and opportunities


• Report on performance against pipeline and revenue targets


• Develop dashboards and executive-level summaries highlighting impact and trends
  
  

Qualifications

• 6–8+ years of experience in B2B demand generation or growth marketing


• Proven track record of driving measurable pipeline growth


• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)


• Strong analytical skills with comfort interpreting funnel and attribution data


• Experience working cross-functionally with Sales, RevOps, and Product Marketing


• Familiarity with ABM strategies and performance marketing optimization


• Proven ability to leverage AI tools and automation to improve efficiency, enhance decision-making, and drive measurable business outcomes within your function.

What Success Looks Like

• Consistently meeting or exceeding pipeline targets


• Improved lead-to-opportunity conversion rates


• Clear, reliable marketing attribution and reporting


• Strong alignment and trust with Sales leadership


• Scalable, repeatable demand engine supporting company growth

About BlueConic:

BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.