Senior Demand Generation Marketing Manager (Public Sector)

Datadog is looking for a strategic and results-oriented Senior Demand Generation Marketing Manager to lead full-funnel campaign execution for our Public Sector business. In this highly cross-functional role, you’ll partner closely with Product Marketing, Sales, and Field Marketing to drive pipeline across Federal (Civilian & DoD), State and Local Government, and Education (SLED) markets. You’ll own and scale the digital and demand engine for the Public Sector vertical, from high-touch ABM to broad digital programs. This is a unique opportunity to shape how Datadog reaches and engages government decision-makers in a highly regulated, high-impact space.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Own and execute full-funnel integrated campaigns (paid, owned, earned) aligned to the buyer’s journey across Public Sector segments


• Lead co-branded demand generation efforts with partners and distributors, including joint webinars and lead-gen programs


• Build digital amplification strategies to support Field Marketing, driving event traffic and accelerating follow-up for Datadog-led and third-party events


• Design and scale Account-Based Marketing (ABM) programs targeting key agencies and regulated verticals


• Analyze performance data from SFDC and BI tools to optimize lead-to-opportunity conversion and share insights with stakeholders


• Manage and optimize paid media spend (LinkedIn and others) to reach government decision-makers using tailored and compliant targeting strategies


• Collaborate with web and creative teams to develop high-performing landing pages and digital assets

Who You Are:

• 10+ years of experience leading demand generation programs across webinars, ABM, paid advertising, and integrated campaigns


• 4–5 years running high-profile campaigns across multiple channels with proven results


• Strong communicator with the ability to influence cross-functional teams and senior stakeholders


• Self-starter who thrives in fast-paced, evolving environments


• Experience managing ad spend across platforms like LinkedIn and Google, with a focus on ROI and conversion metrics


• Proficient with BI tools, Salesforce, and marketing platforms such as Marketo

Bonus Points:

• Experience with government-specific targeting tools (e.g., domain/IP-based targeting)
  End-to-end management of webinar programs and third-party digital events


• Familiarity with co-marketing programs involving Cloud Service Providers or System Integrators


• Strategic understanding of how digital marketing supports Field and Event initiatives


• Creative mindset and passion for campaign ideation and brand storytelling

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth:

• Generous and competitive benefits package


• New hire stock equity (RSUs) and employee stock purchase plan


• Continuous career development and pathing opportunities


• Employee-focused best in class onboarding


• Internal mentor and cross-departmental buddy program


• Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.