Senior Demand Generation Specialist | Bankrate

Bankrate is looking for a Senior Demand Generation Specialist with deep experience in email and lifecycle marketing to help execute and scale revenue-driving demand programs across our enterprise partnerships and the Bankrate brand.

This role is ideal for a hands-on marketer who has owned large, recurring monthly revenue campaigns, thrives in fast-paced environments, understands how to convert intent through CRM channels, and can extend those programs across complementary demand channels—including educational webinars, direct mail, and in-person partner placements. Email is the primary lever, but this role owns the broader activation strategy.

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.

What You’ll Do:

• Design and execute email-first demand generation campaigns that drive significant, recurring monthly revenue.


• Build, launch, and optimize promotional, triggered, and lifecycle email programs across the full funnel.


• Design and execute email, CRM, and lifecycle marketing programs that leverage automation, dynamic personalization, and AI-assisted optimization.


• Launch and optimize campaigns supporting enterprise partner go-to-market efforts and Bankrate-owned initiatives


• Leverage AI-assisted tools to accelerate content creation, testing, and optimization.


• Build scalable workflows using behavioral triggers, user signals, and predictive insights.


• Own reporting for email and lifecycle-driven demand, including revenue contribution.


• Track performance across supporting channels (webinars, mail, in-person placements).


• Analyze data, insights, and trends to inform prioritization, segmentation, and personalization strategies.


• Optimize campaigns for efficiency, engagement, and conversion through continuous learning loops and A/B testing.

What We’re Looking For:

• 4–10 years of experience in demand generation, lifecycle marketing, or email-led growth roles.


• Hands-on experience executing large-scale, revenue-driving email programs (experience with Iterable strongly preferred).


• Strong understanding of segmentation, automation, personalization, and testing.


• Comfort operating in a performance-driven, fast-moving environment.


• Strong cross-functional collaborator with a data-driven, outcome-oriented approach.


• Data-driven mindset with strong ownership and follow-through.

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

• Total Cash Compensation Range: $100,000 – $140,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)


• Life Insurance


• Short and Long-Term Disability Insurance


• Flexible Spending Accounts


• Holiday Pay


• 401(k) with match


• Employee Assistance Program


• Paid Parental Bonding Benefit Program


• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a next-generation technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With  our track record of delivering consumers quantifiably better offers—for example, on home loans  where we lead the market—Bankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through  omnichannel marketing and strategic  partnerships, and launch  unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

If you are based in California, we encourage you to read this important information for California residents linked here.

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