Senior Designer, Performance

About the Role

As a Senior Designer for Athleta, you’ll lead the creative development of seasonal product design—translating performance, style, and trend insights into compelling collections that embody Athleta’s brand identity. You will partner cross-functionally with Merchandising, Product Development, and Technical Design to deliver innovative, high-quality apparel that supports women through movement. From concept to execution, you’ll drive silhouette, fabric, and color direction, ensuring every detail enhances both aesthetic appeal and function.

What You'll Do

Design Development & Execution

• Lead seasonal trend and design strategy, from concept through prototype.
• Develop and present silhouette, fabric, and color direction aligned with Athleta’s brand and business goals.
• Create detailed design sketches, tech packs, and CADs for sampling and production.
• Work collaboratively with the DPC team to create 3D sketches via CLO
• Oversee concept boards, CAD presentations, and product samples for milestone reviews.

Cross-Functional Partnership

• Collaborate with Merchandising, Product Development, and Marketing to align product stories with seasonal themes.
• Partner with Technical Design and Quality teams to evaluate fit, construction, and product performance.
• Mentor junior designers, providing guidance and feedback to support creative growth.

Who You Are

• A strategic and detail-oriented designer who blends creativity with technical precision.
• A collaborative problem-solver with a strong sense of trend, color, and performance innovation.
• A strategic and detail-oriented designer who blends creativity with technical precision.
• A collaborative problem-solver with a strong sense of trend, color, and performance innovation.
• Bachelor’s degree in Apparel or Fashion Design.
• 6+ years of apparel design experience.
• Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and CAD tools.
• Experience in CLO and CLO Set
• Skilled in flat sketching, trend research, and storytelling through design.
• Strong communication and organizational skills; experience in cross-functional collaboration.
• Experience with direct-to-consumer brands and athletic/performance design is a plus.
• Portfolio required.