Senior Digital Acquisition Manager

A Digital Acquisition Manager drives pipeline and revenue growth through paid and organic performance channels, with Paid Search as a core lever. They own acquisition strategy end-to-end, from budget planning and forecasting to execution and optimization. The role is accountable for CAC, payback, and pipeline targets — not just traffic or leads. They design structured experimentation across ads, landing pages, targeting, and channel mix to continuously improve efficiency and scale. Working closely with Sales, Product, and RevOps, they ensure marketing investment translates into qualified opportunities and revenue. As a player–coach, they guide a team while staying hands-on in the channels that matter most.

✅Your mission, should you choose to except it

• Lead the multi-channel acquisition strategy across paid and organic channels, with full end-to-end ownership of the paid search function, to deliver pipeline and self-serve growth targets.


• Mentor and develop a team of paid and organic marketers and oversee external agency partners.


• Own acquisition budget, forecasting, and channel performance governance to meet CAC payback and growth business targets.


• Design an experimentation roadmap across creative, landing pages, targeting, and channel mix, increasing velocity and learning cycles.


• Diagnose funnel performance, identify growth opportunities, and make data-driven investment decisions across channels, audiences, and regions.


• Partner cross-functionally with Sales, Product, CRO, Creative, and Data teams to align priorities, support launches, and drive integrated performance programs.


• Communicate acquisition insights, risks, trade-offs, and recommendations to senior stakeholders, enabling informed decision-making.

🤝️ You’ll be a great fit if you bring a few of the below with you:

• 8+ years of experience in data-driven B2B SaaS marketing, with a demonstrated track record of driving efficient revenue and customer growth.


• Hands-on expertise in Paid Search, with proven ability to scale and optimize the channel end-to-end (strategy, execution, experimentation, forecasting, and governance).


• Proven success scaling multi-channel acquisition portfolios using structured experimentation and managing $5M+ budgets across paid acquisition/performance marketing.


• Strong cross-functional experience partnering closely with Sales and Product teams to align priorities and deliver pipeline and self-serve growth.


• Player–coach leadership style, able to operate at both strategic and executional levels while guiding team members and maintaining long-term focus.


• Strong analytical and problem-solving skills, capable of diagnosing funnel issues, prioritizing opportunities, and applying data to decision-making.


• Clear communicator, able to use structured narrative, insights, and data storytelling to influence senior stakeholders.


• Highly organized and delivery-focused, able to manage multiple initiatives, dependencies, and deadlines in a fast-paced environment
  
  To be eligible for this position, you must be based in one of the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Kansas, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin.