Senior Digital Analyst (Remote)

Work Setup: Remote

Shift: Nightshift w/ fixed weekends off

Non-negotiable Requirements:

• At least 3 years of digital analytics, web analytics or marketing analytics experience
• Sklls in Tableu, SQL , Google Analytics 4, Google Tag Manager
• College level with TOR

Duties and Responsibilities:

Decision Support and Insights

• Develop and maintain e-commerce KPI dashboards tracking metrics such as conversion rate, revenue per visit, average order value, funnel drop-off, site search, and campaign summaries.
• Provide a clear, actionable weekly performance summary to the VP of Digital Product and key stakeholders.

Anomaly Detection and Data Quality

• Manage alert systems for unusual traffic, conversion, and revenue changes with set thresholds.
• Create a root-cause playbook to identify whether anomalies arise from tracking, behavior, marketing, or factors like inventory and pricing.

Measurement & Instrumentation

• Audit GA4 implementations—including event taxonomy and conversion setups—to find issues.
• Provide clear, developer-ready specs to fix identified application-level problems.

Dashboard & Reporting

• Own Tableau reporting by designing user-friendly dashboards enabling stakeholder self-service.
• Use SQL for agile, ad-hoc analyses to validate and enrich data insights without pipeline engineering focus.