Senior Director Account Sales (C-Store)

C-Store is seeking a strategic, relationship-driven Senior Director, Account Sales to lead revenue growth across assigned Consumer-Packaged Goods (CPG) accounts and new business opportunities. This role will focus on selling in-store display and marketing programs to CPG companies and agency partners, with an emphasis on the grocery retail channel. The ideal candidate brings deep CPG sales experience, strong industry relationships, and a proven ability to influence senior decision-makers, develop high-value opportunities, and deliver measurable business results.

• Develop, sell, and execute strategic sales plans for assigned CPG accounts, with a focus on expanding current client relationships and increasing program adoption.

• Prospect, research, and cultivate new business opportunities with CPG manufacturers, brand teams, and agency partners.

• Build and maintain trusted relationships with senior-level decision-makers, positioning in-store display and marketing solutions as valuable growth drivers.

• Lead consultative sales discussions, uncover client objectives, and recommend program solutions that align with brand, shopper marketing, and retail goals.

• Partner cross-functionally with internal teams to support program planning, execution, issue resolution, and client follow-through.

• Participate in internal status, pipeline, and strategy meetings to align priorities, share market insights, and advance business opportunities.

• Mentor and support internal team members by sharing sales expertise, client knowledge, and best practices.

• Perform other duties as assigned to support business needs and client success.

Required Qualifications:

• Bachelor’s degree in Business Marketing, or a related field.

• Eight or more years of experience in a retail, merchandising, marketing, media sales, or CPG-focused environment.

• Three or more years of management or team leadership experience in a retail, merchandising, marketing, or sales environment.

• Demonstrated experience selling media, shopper marketing, in-store display, or consumer marketing programs to CPG companies and agency partners.

• Strong understanding of the CPG and retail industries, including the planning, decision-making, and budgeting processes that influence brand and agency investment.

• Proven sales success managing a sizeable and diverse book of business, ideally generating $3MM or more in annual personal sales.

Preferred Qualifications:

• Established relationships and contacts within the CPG industry, particularly within HBC, OTC, food, and grocery categories.

• Solid knowledge of the grocery channel and experience working with major grocery retailers.

• Salesforce or CRM experience.

Core Competencies:

• Strategic, consultative sales approach with strong business development and relationship-building capabilities.

• Strong leadership, communication, and executive presence, including the ability to influence and present to senior-level stakeholders.

• Highly organized and able to manage multiple accounts, priorities, projects, and deadlines in a fast-paced environment.

• Self-starter with strong problem-solving skills, sound business judgment, and a results-oriented mindset.

• Proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint.

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