Senior Director, Advertising and Data Monetization

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

Verizon is building a next-generation advertising and data monetization business. We are seeking a visionary and strategic Senior Director to oversee and scale this newly formed division. As the Senior Director, you will act as the overarching leader for our media ecosystem, directing a cross-functional teams across three key pillars: Product & Ad-Tech, Go-To-Market (Sales), and Commercial Performance & Execution. You will be responsible for defining the overarching strategy, driving revenue growth, overseeing technical integrations, and ensuring operational excellence across all advertising initiatives.

What you'll be doing:

• Cross-Functional Leadership: Direct and mentor a team of 9 FTEs, including the Head of Ad Product & Partnerships, Head of Media Sales, Director of Ad Operations & Yield, and their respective teams (Integration Engineers, Client Partners, and Campaign Managers).

• Strategic Vision: Own the overarching business strategy for Verizon’s ad products, including premium lock-screen inventory, digital OOH, and owned properties.

• Go-To-Market & Revenue Growth: Oversee the development of the GTM strategy and support the Head of Media Sales in securing foundational alpha/beta advertisers with major advertising holding companies and tier-1 brands.

• Product & Technical Oversight: Guide the Product and Engineering teams in managing critical third-party vendor relationships (e.g., Glance) and building privacy-first ad solutions like clean room integrations.

• Commercial Performance: Ensure the team effectively manages yield, pricing strategies, and inventory flow to maximize revenue without cannibalizing premium core placements.

• Executive Alignment: Act as the primary liaison between the advertising division and broader Verizon leadership, collaborating heavily with Data Strategy, Legal/Privacy (CPNI), and core telecommunications business units.

Required Qualifications:

• Bachelor's Degree or equivalent years of experience, Master's Degree highly preferred.

• Minimum of 10-12+ years of progressive leadership experience in ad-tech, media sales, digital advertising, or retail media networks.

• Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one experience).

• Deep understanding of the mobile advertising ecosystem, programmatic architecture, data clean rooms, and digital yield management.

• Strong executive presence with a track record of driving multi-million dollar revenue growth and managing enterprise-level vendor relationships.

• Ability to navigate and lead within a complex, highly matrixed corporate environment.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $202,000.00 - $352,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $202,000.00 - $352,000.00.