Senior Director Brand Activation

Relocation Assistance Eligible:
Yes

Referral Payout Eligible:
No

Continue growing with our family.

Our team members make it happen. If you want to continue to grow in a new role internally and see a position that looks right for you, we encourage you to apply!

Thanks for your commitment to Tyson Foods.

Management Level:
P6

We are seeking a highly experienced and strategic-minded Senior Director of Brand Activation to lead our brand activation efforts. In this role, you will be responsible for developing and implementing comprehensive brand activation strategies that align with our business objectives. You will oversee the planning, execution, and evaluation of marketing campaigns, ensuring consistent brand messaging and positioning across all channels. The successful candidate will have a deep understanding of consumer insights, market trends, and competitive landscapes to drive brand growth and market share.

As a Senior Director of Brand Activation, you will play a crucial role in driving brand awareness, engagement, and growth for our organization.

This is an onsite role in Springdale, Arkansas and is not eligible for remote work.

Responsibilities:
Develop and implement brand activation strategies to enhance brand awareness, engagement, and market share.
Define and maintain brand guidelines to ensure consistent brand representation across all marketing materials and communications.
Lead the planning, execution, and evaluation of marketing campaigns to drive brand growth and consumer engagement.
Collaborate with cross-functional teams, including marketing, sales, product development, and creative, to align brand activation efforts with business objectives.
Utilize market research and consumer insights to identify target audiences, understand consumer behavior, and inform brand activation strategies.
Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand activation strategies and make data-driven recommendations for optimization.
Develop and manage budgets for brand activation initiatives, ensuring efficient allocation of resources.
Actively engages with consumers through various social media channels. These platforms serve as key communication channels for sharing company news, product information, recipes, and engaging with customers.
Establish strategic partnerships with various organizations to enhance our brand presence, expand market reach, and drive innovation.
Provide leadership and guidance to a team of marketing professionals, fostering a collaborative and high-performing work environment.
Stay up-to-date with industry trends and best practices in brand activation, marketing, and consumer behavior.

Qualifications:
Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus.
12+ years of experience in brand management, marketing, or related roles, with a focus on brand activation.
Proven track record of developing and implementing successful brand activation strategies.
Strong understanding of consumer insights, market trends, and competitive landscapes.
Excellent leadership and team management skills.
Exceptional communication and presentation skills.
Strong analytical and problem-solving abilities.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Proficiency in marketing tools and technologies.

Work Shift:
1ST SHIFT (United States of America)

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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