Senior Director, Brand Marketing

\u003cdiv\u003e\n\u003cp\u003eMatch Group is seeking a Senior Director of Brand Marketing to work closely with the CMO and build brand strategy and growth for our portfolio of Affinity Brands (BLK, Chispa, Salams, Yuzu). These brands serve diverse, deeply meaningful communities - including Black, Hispanic, Asian, and Muslim singles - and play an important role in helping people find connection through shared culture, identity, and values.\u003c/p\u003e\n\u003cp\u003eThis role is for a true 360\u00b0 brand marketer who combines strong creative instincts with commercial and acquisition savvy - but what sets it apart is the need for deep multicultural understanding and advocacy. You will be responsible for championing multiple distinct audiences, each with their own cultural context, lived experience, and evolving expectations, and ensuring these brands show up with relevance, respect, and authenticity.\u003c/p\u003e\n\u003cp\u003eMany of these brands are now nearly a decade old. This role is about reigniting and reimagining them for a new generation - refreshing their cultural relevance, creative expression, and growth trajectory, while honoring the communities that made them meaningful in the first place.\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003cem\u003eWhen it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Los Angeles or Dallas offices 3 days/week.\u00a0\u003c/em\u003e\u003c/div\u003e\u003cbr\u003e\u003cb\u003eWe could be a Match if you have: \u003c/b\u003e\u003cul\u003e\n\u003cli\u003e10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands.\u003c/li\u003e\n\u003cli\u003eDemonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences.\u003c/li\u003e\n\u003cli\u003eProven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact.\u003c/li\u003e\n\u003cli\u003eStrong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging.\u003c/li\u003e\n\u003cli\u003eSolid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth.\u003c/li\u003e\n\u003cli\u003eExperience partnering closely with Product teams to shape inclusive, user-centered experiences.\u003c/li\u003e\n\u003cli\u003eCommercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences.\u003c/li\u003e\n\u003cli\u003eA builder\u2019s mindset\u2014energized by transformation, reinvention, and brands in cultural evolution.\u003c/li\u003e\n\u003c/ul\u003e\u003cbr\u003e\u003cb\u003eMulticultural Brand Strategy Implementation \u0026 Stewardship\u003c/b\u003e\u003cul\u003e\n\u003cli\u003eWork closely with the CMO to evolve the brand strategy, positioning, and narrative across a portfolio of affinity brands, ensuring each feels culturally grounded, contemporary, and distinct.\u003c/li\u003e\n\u003cli\u003eServe as a strong advocate for diverse user communities, ensuring the needs, perspectives, and realities of Black, Hispanic, Asian, Muslim, and other affinity audiences are deeply understood and reflected in brand decisions.\u003c/li\u003e\n\u003cli\u003eDevelop and continuously deepen your own cultural fluency across these audiences, while building systems and teams that do the same.\u003c/li\u003e\n\u003cli\u003eEnsure brands balance authentic representation and aspiration, building trust while remaining modern and growth-oriented.\u003c/li\u003e\n\u003cli\u003ePartner with regional teams to support international expansion and localization, ensuring brand strategy scales globally while remaining culturally relevant in local markets.\u003c/li\u003e\n\u003c/ul\u003e \u003cbr\u003e$ 200000- $250000 a year\u003cbr\u003e \u003cdiv\u003e\u003cspan style=\"font-size: 10.5pt;\"\u003eThe salary range for this position is $200,000 - 250,000.\u0026nbsp; Factors such as scope and responsibilities of the position, candidate\u0027s work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Dallas, Texas or Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.\u003c/span\u003e\u003c/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cspan style=\"font-size:10px\"\u003e#LI-CH1\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb style=\"font-size:14pt\"\u003eWhy Match Group?\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003eOur mission is simple \u2013 to help people find love and happiness! We love our employees too and understand the importance of all life\u0027s milestones. Here are some of the benefits we are proud to offer: \u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003ci\u003e\u003cb\u003eMind \u0026amp; Body\u003c/b\u003e\u003c/i\u003e\u003cb\u003e\u00a0\u003c/b\u003e\u003cspan style=\"font-size:12pt\"\u003e\u2013\u003c/span\u003e Medical, mental health, and wellness benefits to support your overall health and well-being\u003c/div\u003e\u003cdiv\u003e\u003ci\u003e\u003cb\u003eFinancial Wellness\u003c/b\u003e\u003c/i\u003e\u003cb\u003e\u00a0\u003c/b\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eUnplug \u003c/i\u003e\u003c/b\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Generous PTO and 14 paid holidays so you can unplug\u003c/div\u003e\u003cdiv\u003e\u003ci\u003e\u003cb\u003eCareer\u003c/b\u003e\u00a0\u003c/i\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work\u003c/div\u003e\u003cdiv\u003e\u003ci\u003e\u003cb\u003eFamily \u003c/b\u003e\u003c/i\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts\u00a0\u00a0\u003c/div\u003e\u003cdiv\u003e\u003ci\u003e\u003cb\u003eCompany Gatherings \u003c/b\u003e\u003c/i\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e We host company events where our employees get to know each other and build a sense of connection and belonging!\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003ci\u003eWe are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.\u00a0 Period.\u00a0\u003c/i\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003ci style=\"font-size:10px\"\u003eIf you require a reasonable accommodation to participate in the hiring process \u2014 such as during pre-employment testing or interviews \u2014 please indicate this by selecting \u201cYes\u201d in the accommodation request field. We\u2019ll reach out to discuss your needs if you\u0027re selected for the interview stage.\u00a0 \u00a0\u003c/i\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan style=\"font-size:10px\"\u003e\u003ci\u003e#MG\u003c/i\u003e\u003c/span\u003e\u003c/div\u003e