Senior Director, Global Marketing & Brand

About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 42.9 million actions since 2009. Today, these actions, in combination with high-level advocacy work, have led to over $49 billion being distributed to our partners around the world, impacting 1.3 billion lives in the fight to end extreme poverty.

Role Overview

The Senior Director, Brand & Global Marketing is a senior, highly strategic leader responsible for protecting and stewarding the Global Citizen brand, and driving the marketing strategy behind our most visible campaigns and moments.

This role serves as a primary owner of brand positioning, campaign narrative, and marketing strategy, ensuring that how Global Citizen shows up in the world is clear, consistent, and impactful across all channels and audiences.

The Senior Director will lead the development and execution of integrated marketing strategies and plans, translating organizational priorities into actionable roadmaps. They will stay closely connected to channel leads to ensure alignment, consistency, and quality across all outputs, while partnering with the Creative Director, who leads creative development.

In short, this role requires an experienced marketing leader who sets strategic direction, translates it into actionable marketing plans, and drives cross-functional execution to deliver high-impact, on-brand work.  

Key Responsibilities 

1. Marketing Strategy & Planning (40%)

Be the main point person to lead development of marketing strategies and plans for priority campaigns and tentpole moments.

• Translate organizational priorities into clear marketing strategies, channel approaches, and KPIs.


• Write and oversee marketing plans, ensuring they are actionable, aligned, and results-driven.


• Work closely with the editorial lead to develop campaign messaging documents to turn policy and brand goals into consumer-facing language.


• Partner with cross-functional teams to align on goals, timelines, and success metrics.


• Define and oversee the role of key owned channels and brand extensions (including email and merchandising) within campaign strategies, and provide direct oversight of these functions.

2. Brand Stewardship & Positioning (20%)

Serve as a senior steward of the Global Citizen brand, ensuring clarity, consistency, and differentiation across all marketing efforts.

• Define, evolve, and maintain brand positioning frameworks and overarching brand architecture across all campaigns, initiatives, and markets.


• Establish clear narrative territories for all campaigns and ensure they ladder up to a cohesive, unified brand story.


• Lead regular presentations of brand positioning to senior leadership, incorporating feedback to refine and strengthen direction.


• Facilitate brand workshops and ongoing internal education to ensure all teams are equipped to apply the brand consistently and effectively.


• Act as the central authority on brand integrity, ensuring all outputs align with brand strategy and organizational priorities.

2. Marketing Strategy & Planning (30%)

Be the main point person to lead development of marketing strategies and plans for priority campaigns and tentpole moments.

• Translate organizational priorities into clear marketing strategies, channel approaches, and KPIs.


• Write and oversee marketing plans, ensuring they are actionable, aligned, and results-driven.


• Work closely with the editorial lead to develop campaign messaging documents to turn policy and brand goals into consumer-facing language.


• Partner with cross-functional teams to align on goals, timelines, and success metrics.


• Define and oversee the role of key owned channels and brand extensions (including email and merchandising) within campaign strategies, and provide direct oversight of these functions, including management of team members responsible for execution.

3. Campaign Leadership & Execution Oversight (20%)

Oversee the execution of integrated marketing campaigns from strategy through delivery.

• Brief the working marketing team on brand positioning and marketing strategy to kick off tactical planning, working closely with team members to ensure plans reflect overarching goals.


• Ensure all campaign elements are aligned, cohesive, and delivered on time.


• Identify risks, gaps, and opportunities, proactively driving solutions.

4. Creative Partnership & Cross-Functional Alignment (20%)

Partner closely with the Creative Director to ensure creative outputs align with brand strategy and campaign objectives.

• Provide clear strategic input and feedback on briefs, concepts, and work-in-progress.


• Act as a bridge between strategy and execution, ensuring alignment across Marketing, Creative, Social, Editorial, Partnerships, and Events.


• Drive clarity on roles, responsibilities, and expectations across teams.

Requirements for Success

• 8–12+ years of experience in senior brand or marketing leadership roles, ideally within complex, cross-functional, and globally distributed organizations.


• Proven experience developing and leading global campaigns, with the ability to translate overarching strategy into locally relevant, culturally resonant executions across markets.


• Strong ability to define and drive brand and marketing strategy, while remaining closely connected to execution.


• Exceptional creative judgment, with a high level of taste and design sensibility, and the ability to evaluate and elevate work across disciplines.


• Demonstrated ability to operate at both a strategic and detailed level—writing plans, shaping narratives, and driving work through to delivery.


• Excellent project management and organizational skills, with a track record of leading complex initiatives and delivering high-quality work under tight timelines.


• Strong communication and stakeholder management skills, with the ability to influence, align, and drive decision-making at senior levels.


• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced, dynamic environment.


• A hands-on, solutions-oriented mindset with a willingness to roll up sleeves and ensure work gets done.

Benefits

Why Global Citizen?

In this coming decade of action and accountability, Global Citizen will be the leading international voice, educator, and influencer that rallies humanity to take full responsibility and accountability for eradicating extreme poverty. You have a chance to contribute and make this world a better place for all.

More Details

• Must be authorized for employment in the USA

Global Citizen is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Global Citizen strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, age, sexual orientation, military or veteran status, citizenship or any other protected classification under applicable federal, state, or local laws. In addition, Global Citizen complies with the relevant country laws governing employment nondiscrimination in all our international offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.