Senior Director, Global Marketing and Enrollment

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/11995056 Department

Booth Executive Education

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

-an unmatched faculty.

-degree and open enrollment programs offered on three continents.

-a global body of nearly 56,000 accomplished alumni.

-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University\'s core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Senior Director, Global Marketing and Enrollment will oversee a team in the end-to-end planning, creation, and execution of B to C and B to B integrated marketing, sales enablement, enrollment management and new program development to support Chicago Booth Executive Education revenue growth for open and custom programs. This role will lead the data-driven customer lifecycle management strategy and systems (Admissions and CRM) focused on prospect, key account and past participant engagement, application pipeline growth, enrollment, and lead generation for Open and Custom programs. This senior leadership role will report to the Associate Dean, Executive Education, have P&L responsibilities and a proven track record of successfully working with faculty to develop global non-degree programs (online, in person, hybrid). The Senior Director will hire, manage, and develop staff, manage external partner relationships and lead cross-functionally with peers at the University, Chicago Booth and the Executive Education team.

Responsibilities

As a senior member of the Executive Education team, participates in establishing objectives, long-term goals, policies, and procedures with Executive Education Associate Dean and Directors.

Collaborates with key partners, staff, and Executive Education faculty to develop, concept test and launch new open enrollment programs that meet the learning needs of current and prospective executive participants (in person, online, hybrid).

Develops trusted relationships with client organizations and top senders to promote Executive Education programs.

Develops/manages annual plan/budget for open enrollment programs that meet financial targets set by Booth.

Analyzes marketing, program, and financial performance quarterly, and implements corrective administration action when appropriate.

Develops, implements, and reports out on KPIs for revenue growth, operational efficiency, new faculty, and customer centricity metrics.

Oversight of all integrated marketing campaigns ensuring creative deliverables are met and aligned with ov rall campaign objectives for Custom and Open Enrollment Executive Education programs.

Ensures enrollment advisors nurture and convert open leads, and manages the sales pipeline for Custom and Open Enrollment programs.

Develops, owns, and maintains digital strategy including, UX/navigation, paid media, search, social, email and lead scoring, nurturing and CRM enablement.

Provides oversight of the end-to-end lead gen to admissions/enrollment ops process; owns enrollment platform and systems management (tech stack; Salesforce).

Manages outside creative and production vendors, digital partners, OPMs and agency relationships to maximize effectiveness; creates clear performance metrics with partners to be held accountable for performance.

Identifies latest trends, tools and best practices in non-degree program development and digital marketing outreach that can be applied to current and future marketing campaigns and programs.

Collaborates with University partners to ensure the Booth Executive Education brand and web presence is heightened for brand awareness and lead gen development.

Collaborates closely with Global Program Management and Global Operations Director to ensure consistent and high-quality program delivery process is maintained across