Senior Director, Global Marketing Strategy & Planning

Summary

The NFL is seeking a strategic and collaborative Senior Director of Global Marketing Strategy & Planning to lead fan development strategy and marketing planning, with a strong emphasis on international market growth. This leader will work cross-functionally to shape a globally informed strategy that cascades into market-specific plans—covering objectives, KPIs, budgeting, GTM strategy, and execution. The role will also oversee how the NFL Marketing organization operates as a center of excellence, scaling proven tactics globally while optimizing for local relevance. This role involves people management, stakeholder collaboration, and oversight of

Responsibilities

Marketing Strategic Planning 

• Develop global marketing objectives and success measures 

• Build near- and long-term marketing plans in collaboration with cross-functional partners (e.g., Media, Partnerships, Events, Clubs, International) 

• Co-develop international market strategies with local leads; provide frameworks, direction, and enable plan optimization 

• Operationalize a global KPI framework and forecast targets in partnership with Insights and Analytics teams 

Integrated Planning 

• Translate strategic plans into actionable go-to-market plans with prioritized initiatives and timelines 

• Partner with channel leads to align cross-channel support across social, CRM, consumer media, content, Clubs, players, and partners 

• Consult on development of marketing strategies for key fan-facing initiatives, including tune-in, youth participation, brand campaigns, cultural initiatives, youth fan development, sport education, brand elevation, and cause / community marketing.  

Budgeting & Planning 

• Lead budgeting for global marketing across marketing centers of excellence and market-specific plans 

• Oversee global marketing budget on an ongoing basis in partnership with NFL Finance; regularly evaluate optimal allocations across functions, initiatives and markets  

• Continuously identify and unlock synergies across global marketing activities, vendors and team operations 

 Global Marketing Operations 

• Facilitate collaboration, knowledge sharing, and alignment across NFL’s global marketing efforts 

• Drive implementation of global marketing centers of excellence to enable central marketing functions to scale in support of global growth goals 

• Orchestrate adoption of AI-based tools to enable efficient scale across marketing disciplines 

• Monitor and evaluate the effectiveness of marketing centers of excellence; work in partnership with leadership to refine and optimize the operating model over time to enhance performance and efficiency 

• Drive processes that enable scale while sensitive to international cultural nuances, consumer behaviors, and market dynamics to ensure marketing resonates authentically across regions 

Required Qualifications

• 12+ years in strategic roles, ideally a mix of consulting and in-house for consumer brands 

• Bachelor’s degree ; MBA preferred 

• Deep experience in sports, entertainment, or media with a strong grasp of fan behavior and content dynamics 

• Demonstrated success in global marketing strategy and execution 

• Strong analytical and forecasting capabilities (financial and non-financial KPIs) 

• Proficiency in market research, insights application, and data-driven planning 

• Familiarity with global content distribution, media business models, and content licensing 

• Expertise in AI tools and marketing technologies that enable scale and localization 

• International market experience in Canada, Mexico, Brazil, UK, Germany, France, Spain, Australia, UAE, China, or similar.  

Other Key Attributes / Characteristics

• Values-driven decision-maker who fosters transparency, alignment, and integrity 

• Exceptional communicator adept at tailoring insights into clear, persuasive narratives across written, verbal, and visual formats 

• Deeply attuned to global and cultural nuance; demonstrates sensitivity to regional context and consumer behavior 

• Inclusive leader with a track record of people development and team empowerment 

• Comfortable navigating complexity—equally effective leading teams, managing vendors, or working hands-on 

• Collaborative operator with low ego and strong orientation toward team success 

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. 

Terms / Expected Hours of Work

Occasional travel within the US and to key international markets (less than 20% of time)