Senior Director of Brand Management, North America

THE COMPANY

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies and expanding our platforms and services to captivate an even larger fan base. Best known for the genre-defining worldwide sensation PUBG: Battlegrounds, our stellar studios based across the globe include PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, RisingWings and more. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.

THE OPPORTUNITY

KRAFTON Americas is seeking a Senior Director of Brand Management, North America to join the North American Publishing Services organization. Reporting to the Head of Division, North American Publishing Services, this senior leader will be responsible for building, adapting, and executing brand strategies that make KRAFTON’s titles more relevant, memorable, and culturally resonant with North American audiences.

This role will lead the regional brand management function across priority launches, live service beats, and portfolio initiatives. The Senior Director of Brand Management will translate global brand direction into local market strategies and integrated campaigns that grow awareness, engagement, player connection, brand health, and business impact. This leader will oversee the capabilities required to bring publishing strategy to life through brand storytelling, creative execution, social presence, media and content partnerships, and locally relevant player experiences.

This is a senior director level role requiring strong brand leadership, creative judgment, executive communication, and the ability to rebuild and scale North America brand marketing capability across multiple priority titles.

RESPONSIBILITIES

• Lead North America brand strategy across priority titles, ensuring each title has a clear regional brand plan, audience strategy, messaging framework, campaign architecture, content approach, and measurement model. 


• Translate global positioning and creative direction into locally relevant North America campaigns while maintaining consistency with global brand standards and franchise objectives. 


• Own regional campaign planning across launch, live service, and key cultural moments, ensuring brand storytelling, creative production, social execution, partner activations, and media or content opportunities work together as one integrated system. 


• Define audience priorities, market insights, campaign objectives, messaging pillars, creative briefs, brand guidelines, content strategies, approval processes, and performance expectations for North America execution. 


• Lead the rebuild and scaling of the North America Brand Management function, including operating models, briefing standards, campaign governance, partner workflows, quality control, creative standards, and performance reporting. 


• Partner with publishing strategy, engagement marketing, communications, media, events, product, analytics, global brand teams, agencies, and platform or content partners to ensure brand plans reflect commercial priorities, audience insight, title strategy, and business outcomes. 


• Build relationships with agencies, creative partners, social platforms, media partners, content partners, and other external collaborators to expand reach, strengthen creative quality, and improve regional execution. 


• Measure and communicate brand performance through brand health, awareness, sentiment, campaign effectiveness, social engagement, content performance, cultural impact, and contribution to publishing goals. 


• Lead, coach, and manage the Brand Management team, creating clear goals, role expectations, development plans, feedback rhythms, and accountability mechanisms that strengthen individual and team performance. 


• Develop team capability across brand strategy, campaign planning, creative briefing, content strategy, social strategy, production oversight, partner management, performance reporting, and executive communication. 


• Establish how the Brand Management function runs day to day, including team priorities, campaign cadences, approval processes, agency workflows, decision rights, status reporting, and cross functional coordination. 


• Build a high performance brand culture and leadership bench by developing talent, delegating meaningful ownership, setting high creative and strategic standards, and creating growth opportunities for current and future leaders. 

QUALIFICATIONS

• Bachelor’s degree or demonstrated equivalent experience required. 


• 10 or more years of experience leading brand management, integrated marketing, campaign strategy, franchise marketing, or related marketing functions in games, entertainment, technology, media, consumer products, or another audience driven industry. 


• Proven track record building and executing regional or market specific brand strategies for major product launches, live service programs, or large scale campaigns. 


• Strong understanding of North America gaming audiences, digital culture, social platforms, media ecosystems, creator ecosystems, and entertainment marketing trends. 


• Experience leading creative briefing, campaign development, messaging, brand governance, content strategy, social strategy, and performance measurement. 


• Demonstrated ability to manage multidisciplinary teams and external agencies while maintaining high standards for strategy, creative quality, and execution. 


• Strong executive communication skills, with the ability to present brand strategy, campaign rationale, tradeoffs, and results to senior leadership. 


• Ability to operate in a matrixed global and regional environment, balancing local market needs with global brand consistency. 


• Experience in PC, console, mobile, or cross platform game publishing preferred. 


• Experience rebuilding or scaling a brand function in a high growth or changing organization preferred. 


• Experience with entertainment partnerships, content partnerships, social first campaigns, community led marketing, or franchise marketing preferred. 


• Familiarity with brand tracking, social listening, campaign analytics, sentiment analysis, content performance, and audience research preferred. 

Reasonable Accommodation

KRAFTON Americas is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the HR Talent team at KRAFTON Americas, to begin the interactive process.

EEOC statement

KRAFTON Americas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

In California, the expected salary range for this position is $146,000-$210,000. The listed expected salary range represents a good faith estimate and the actual pay may depend on a variety of job-related factors that can include experience, education, skills, and location.

Don’t meet every single requirement? 

Studies have shown that women and people of color are less likely to apply at jobs unless they meet every single qualification.  At Krafton we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.  You might just be the right candidate for this or other roles.

Due to recent scams, our recruiters will only reach out to you via @sds.com, @krafton.com or @pubg.com. If you received an email and are unsure you can always email [email protected].